March 5, 2013

What’s the value of a Facebook like?

Facebook likes

Increase your fan base with an SEO approach to social media marketing

Target audience: Marketing professionals, SEO specialists, businesses, nonprofits, Facebook administrators, anyone with a Facebook page.

Guest post by Rowan Casey

RowanCAseyEverybody with a Facebook Page wants to have millions of likes, but unless you are a celebrity or the owner of a famous business, you’re probably still working on increasing your fan base.

However, even if you are among the least famous of people, your chances of having thousands — or even tens of thousands — of likes is still within reach. For many Facebook Pages, this is because there are a variety of methods of buying likes or obtaining Facebook fans through paid advertising and promotional methods. Still working on upping your ‘like’ count? Keep reading. Continue reading

October 14, 2010

Social success: A case study of uTest’s Facebook Page

Ayelet NoffThere is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand.

uTest specializes in software testing services through its community of 30,000+ professional testers from 165 countries around the globe. Companies – from garage startups to Fortune 500 software giants – have used uTest’s services to test their web, mobile and desktop applications.

In the last few months, Blonde 2.0 (part of the network) has worked with uTest to create a social presence for the company, nurturing current clients as well as reaching out to potential new clients,while developing a central hub for their community of testers.

We began by working on bringing testers closer together through social media channels. By doing this, testers could connect with one another from around the globe; chat; share notes and join in the uTest community experience. In addition, it created the perfect opportunity for uTest to recruit new and raw talent, enhance brand awareness and create a virtual meeting point for other companies to learn about uTest’s services. Continue reading