Remember the uproar when Facebook launched the Timeline in 2011? Half the world declared they hated it and were going to quit Facebook forever. Fast forward to 2014. Facebook is still the largest social media platform in the world and has nearly as many users as the population of India or China.
Anybody who has been a user has seen the platform grow and evolve, usually for the better. 2013 and now 2014 has seen a number of changes to Facebook’s layout, its algorithm and its advertising model.
Here’s a quick reality check for marketers who want to keep up on Facebook’s latest changes. Continue reading →
If you’ve been advertising on Facebook, you may have heard the announcement about their new Custom Audience feature. The announcement had most marketers salivating over the new targeting possibilities.
In case you missed it, here’s a brief overview of the Custom Audiences feature and tips on how you can use it to your advantage.
What are Facebook Custom Audiences?
Let’s say you have a current email list of all of your existing customers. You’ve introduced a new product that you think would be valuable to those customers, and you’d love to be able to run Facebook ads that show only to those customers. Up to this point, you didn’t have a way to do this. Continue reading →
Afew years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.
According to the State of Inbound report that HubSpot put out this year, “42% of marketers say Facebook is critical or important to their business.” That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right! Continue reading →