December 20, 2012

How to optimize your Facebook fan page SEO

7 key ways to push your Facebook page to the top of search engine results

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Facebook administrators. This article appeared at SEOmoz and is republished with permission.

By Nathan Latka
Co-founder, Heyo

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page for the search engines (SEO). Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you’re anything like me, you don’t particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

This post provides a few more tips on optimizing your Facebook page for SEO right now.

Choose the best name for your Facebook page

1This may sound like a no-brainer. However, it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like “Bob’s Bakery – Muffins, Bagels, Cookies, Breads – Catering & Events.” In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed – the horror!

Don’t be too generic, either. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick tip: The first word in your fan page title is given the most weight by Google.

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August 19, 2009

I would have appreciated an apology

Chris AbrahamThis morning at 8:42 AM Eastern, Beth Brody sent out an email titled, “[Digitalbrand] New Social Media Marketing for Small Business e-book.”

Don’t get me wrong, I receive — and send — so many of these email pitches as a blogger and the president of a digital PR firm — and this was like any other — except for three important mistakes:

1) Brody spammed a list of hundreds of social media, marketing, advertising, and PR A-list bloggers and journalists

2) she sent out the pitch as an open CC email, so every single recipient of the list could a) see each-other b) reply-all and

3) Beth Brody or someone from Brody PR has yet (at 1:52 PM Eastern) to apologize via the “Open CC” email list, via Twitter, via personal email, via a blog post, via post, or even phone!

Learn more by checking out Twitter search and the recent blog posts by Jennifer Leggio for ZDNet‘s Social Business, Public relations fail: A lesson and a rant, and Ken Wheaton’s ADAGES, PR, E-Mail, Social Media: FAIL. Thank you to Karin Porter.

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