September 10, 2012

3 low-cost Facebook campaigns that worked


Diogo Veríssimo won the grand prize in the Environmental Media Award’s essay contest.

Case studies showcase successful Facebook marketing

Target audience: Facebook marketers, social media strategists, businesses, brands.

Guest post by Rajat Garg
CEO, SocialAppsHQ

Companies that have an effective social engagement strategy in place, with a manageable timescale and structured implementation plan are able to find their customers, identify who the movers and shakers are, and connect effectively with them.

Our startup, SocialAppsHQ, already has conducted a number of successful social media campaigns on Facebook for our clients. Here’s a summary of the app campaign results for Harley Davidson, Reethi Beach Resort and the International Union for the Conservation of Nature.

Brasilia Harley Davidson: Increase in sales leads

1Brasilia Harley Davidson has creatively used SocialAppsHQ’s Sweepstakes App to generate interest in test driving. This campaign was focused on driving likes and generating sales leads for those who test drive a Harley Davidson. The campaign was run using Facebook ads, content marketing on Harley Davidson Brasilia Facebook page and leveraging SocialAppsHQ’s multi-lingual platform to target their audience. Continue reading