October 31, 2012

How to use content communities to expand your brand’s reach

Use targeted content to take your business to the next level

This is the first of a two-part series. Coming next:
• Build links to your site with video content

Guest post by Julianne Staino
Distilled

“Content is king!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (e.g. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy.)

Besides the obvious SEO benefits to having original content, engaging material also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading