August 14, 2014

Choosing the right social media management system

Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaI‘ve talked with people who are juggling as many as 25 business profiles for Twitter alone — and these are legitimate accounts. If the nature of their business demands that they’re also wrapped up in multiple profiles on other social media sites like Facebook and LinkedIn, there are simply not enough hours in the day to keep up.

Here are the five social media management tools that I hear positive reviews about most frequently (and isn’t word of mouth the best barometer?):

 

sproutsocial-logo

SproutSocial: Collaboration & keyboard monitoring

1SproutSocial has a clean, sleek interface and powerful features that come standard with every plan. It has an easy, single-stream inbox feed and tasking tools that make it nearly impossible to miss a customer’s question or comment. You can also post – and schedule postings – for Twitter, Facebook and LinkedIn simultaneously. Keyword monitoring lets you keep tabs on what people are saying about you and its collaboration feature allows you to split up tasks between team members.

postling

Postling: Manage multiple accounts — and your blog

2With one single inbox at Postling, you can manage not just Twitter, Facebook and LinkedIn, but also YouTube and even your blog. Even more, Postling lets you monitor reviews on sites like Yelp, CitySearch and TripAdvisor. Publish everything in one place and choose to respond either from your social media account or via email. Postling also has one of the best mobile apps in the industry.

spredfast-spark

Spredfast: Famed for its analytics program

3Spredfast is big-time social marketing for big-time operations. Its renowned analytics program is provided in readable graphs and charts, perfect for presenting to clients or customers regarding their own outreach programs. It’s not for the little guys, however – fees range from $12,000 to $1 million a year, on top of whatever you pay for high-speed business Internet.

expion

Expion: Analytics + content marketing

4Expion steps it up by providing not just social marketing, but analytics and content marketing as well. It has a customizable interface that allow users to manage and govern personalized accounts. There is a whole world of social media management tools, and it can be big and confusing. The proliferation of social media, of course, resulted in the parallel rise of countless supporting applications. The first thing you should do is narrow down potential sites by clearly identifying clearly what size business each site is geared toward. From there, you can get into price and functionality.

socialEngage

Social Engage: Buff up your online profile

5Aimed at small businesses, Social Engage (formerly CoTweet) does everything you’d expect from a social marketing app, but it has a feature that makes it unique. Its +Engage feature frequently changes the design of your profile to follow the latest Internet trends.

Andrew Lisa is a freelance media writer. Follow him on Twitter.