July 11, 2012

Don’t bring your social media completely in-house

Zappos!Chris AbrahamI really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house.

While “everyone” is on Facebook, social media is no longer a land of tinkerers; it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants, and the rest are passive folks who are mostly lurkers. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. Plus, Zappos is a dyed-in-the-wool customer-service-centric company with an aggressive, visionary founder — someone who has completely rebuilt itself to over-serve its communities. Kudos, but seriously a truly exceptional example.

Continue reading

March 4, 2009

Business needs more social media experts

Social Media Marketing Madness Cartoon by HubSpot
Image by HubSpot via Flickr

Chris AbrahamRon Bronson scores full points with his article dedicated to the need for more instead of fewer social media experts. Experts and not “hucksters trying to make a fast buck on the backs of unsuspecting people in the field.” Be sure to read the entire article, We need more social media experts, as this is only an excerpt:

Social media expert, town crier, blogsmith or whatever your title de jour is…we need more of you. Because lots of folks are simply not aware of how fast the media is shifting and the flow of information traffic is going against the flow of those who are leading us. People want to stay plugged in and there are tools for that. Does it take time? Sure, it does. No such thing as a free lunch.

Enhanced by Zemanta