December 9, 2013

7 emerging social media marketing trends for 2014

pinterest-vine-gplus
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

August 23, 2010

Tips for using social media & events to get your dream job

Even with social media, half of success is just showing up

David SparkSocial media as we all know is not a panacea to achieve your goals, but rather an enabler. If you want to land your dream job using social media, it still takes a lot of work. I chatted with Adria Richards of But You’re a Girl, who believes the secret for dream job success starts with attending events and building your relationships in person.

Are you a little shy about meeting people at conferences? Do you not know the best ways to follow up? Richards has some great answers to those questions. Watch this 4-minute video.

This interview is part of a series of videos I produced at Gnomedex 10 in Seattle this weekend as I was reporting for Dice and Dice News. They’ve got a fun contest to win an iPad on their Facebook Page. Just explain what makes you a true geek and you’re entered to win (August 31 is the deadline). Plus, check out Robert Scoble’s tips for getting started in social media.

January 28, 2009

Social networks maturing fast

Twitter and Facebook top of mind: The nascent power of weak ties and small touches

Design 4 Christoher S. RollysonWhat a difference a year makes! The Social Networking Conference debuted several years ago as a forum for social networking sites and vendors, with enterprise clients few and far between. Miami 2009 took place January 22-23, 2009 at the Miami Beach Convention Center, and it was a veritable enterprise 2.0 conference. Many of the presenters hailed from enterprise-focused high technology vendors, but they spoke as social networking practitioners. The good practices they shared reflected the maturation of social networks. Don’t get me wrong, we are still in early days, but it was obvious to see that social networks would be completely mainstream this year. Enterprise-focused vendors provided additional evidence by explaining some of the new social network features in their offerings.

You may download this report as a PDF:

PDF

Social Networking Watch’s Mark Brooks gave an overview of key trends, while jetBlue’s Morgan Johnston and IBM’s Adam Christensen drove home the message that companies could be rewarded for trusting their customers in social networks. Ford’s Scott Monty, Sun’s Lou Ordorica and Microsoft’s Marty Collins shared how they were using social networking to evolve their companies by opening up to customers and adopting P2P, two-way communications.Yammer’s David Schwartz and Faceforce’s Clara Shih presented two tech innovators that promised significant disruptive potential. SAP’s Steve Mann, Opera’s Thomas Ford and Dow Jones’ Tom Aley all shared fascinating social networking elements of their portfolios, which were all enterprise-focused. Awareness Networks’ John Bruce was on hand to share good practices and pitfalls. I presented the only industry-focused preso, focused on how social networks were beginning to disrupt the U.S. healthcare industry. I also gave the pre-conference workshop, Successful Social Networking Projects in the Enterprise.
Continue reading

January 24, 2009

How to Web 2.0-enable your live event

David SparkProducing and attending corporate events, like conferences and trade shows, is not cheap. But people still ‘attend in’ and ‘pay by’ the thousands for the unforeseen value to be had in education and new business relations.

Whatever reputation develops from your event, everyone can benefit from layering social tools (some call it Web 2.0 technology) to enhance the connectedness and interactivity among all interested parties. Event-based social media is in line with the goals of attendees and event producers: to improve physical logistics, distribute information, connect people, and enhance face-to-face conversations.

If you’re producing an event, begin by asking yourself what services, often free, can I take advantage of to extend the event’s social value for those people attending, those who can’t attend, and everyone who wants to look back after the fact. You should look towards Web 2.0 tools, those that behave like socialized desktop applications, to be the catalyst to spread the knowledge and enhanced interaction among all interested parties, whether they’re physically present or not. An event’s information and conversation can be distributed via a variety of means: bulletin boards, photos, video sharing, recorded discussions, news reports, live wikis, quick updates, opinions of event goers, Q&A, group chat, reminders, recommendations, how-to advice, maps, and directions to the next event.

Historically, social networks and like-minded Web 2.0 tools empower users to keep in touch with the thousands of people they’ve collected in their contact database. Without applications like social networks, blogs, micro-blogs, photo sharing, podcasts, video blogs, and of course email it would be impossible for anyone to stay in touch with so many people.

When you meet someone at an event, follow through takes effort, a lot of effort. The communication drop-off rate following a conference is huge. You start with good intentions, trade business cards with the promise of following up. But if you don’t make a note of your meeting and send a message immediately after the conference, the moment is long forgotten. Luckily, Web 2.0 tools offer platforms for attendees and producers to take advantage of communications before, during, and after an event.

Read the full article

I offer my full article “How to Web 2.0-enable your live event.” Read online or download and print the PDF. The article offers advice for producers on how to extend the functionality of a live event by socializing a content network with Web 2.0 tools and enabling conversation around it. Plus it includes a checklist to make sure you haven’t forgotten anything.