Sure social media is a great tool for marketing, but its communications capabilities make it a great tool for your company’s HR department as well. In a chat with Oliver Marks (@olivermarks), head of the HR track at the Enterprise 2.0 Conference and consultant with the Sovos Group, I asked him about how various industries are approaching the use of social media tools in the workplace and in the recruiting process.
Human resources is a time- and people- intensive task. Recruiters spend the majority of their time just building relations with prospective employees or people who could refer them to talent. We all know that social media in general has increased our ability to build and maintain relations with people. Prior to Twitter and Facebook, do you remember anyone telling you they had more than 1,000 friends?
If social media has proved to accelerate relationships and knowledge of these relationships, how can that information be put to better use to support all of human resources’ needs? Social tools can be used to manage compensation, benefits, acquiring talent, grooming talent, aligning employee success with business success, matching like-minded employees and cultivating innovation within the organization. How can HR people leverage social media to make their job more efficient and easier to do?
Somebody’s got to be doing it better, and luckily those people were on a panel discussion “Human Resources Meets Enterprise 2.0 and the Cloud” (#e2conf) at the Enterprise 2.0 Conference in Santa Clara, Calif.: