September 8, 2014

Do you have a domain name registration strategy?

Get an edge in search by going for the long term with your domain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamWhat’s the first step in creating a domain name strategy for yourself, your business or your client? Step one is about brand brainstorming: thinking of a great domain name, registering it, perhaps buying it from its current owner, or perhaps registering it as a trademark with the United States Patent and Trademark Office.

Step two is to make sure your online brand is locked down with an eye toward controlling your brand reputation, both in terms of promotion and protection.

Register domain names for multiple years

Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). In a wilderness littered with spam content, search engines are looking for ways to discern the legitimacy and intent of a web property. In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent. Most illegitimate sites only register domains for a year or less. So play the long game. Continue reading