May 11, 2009

5 ways NPR beat the rest

Ayelet NoffThe sweet, calming voice and gentle, nerdy humor of NPR radio is like home to me, like it is to a lot of people. I remember those comfy moments, driving around and listening to ‘All Things Considered.’ I’m guessing it’s the same way kids felt in the ’50s when their favorite radio personalities graced the airwaves.

NPR know how to tell a story, and tell it well, so it is no surprise that they are using their information-sharing savvy to penetrate online media, and are rising to the top while doing it. They are one of the only news organizations that experienced a substantial growth in the last 10 years as compared to their competitors, who have seen a decline.

They are not afraid of digital media, and this is what puts them ahead of the game. Here are 5 avenues NPR is taking to achieve success:

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