Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.
This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. 
Chapter 3, the longest chapter in the book, is about RSS feeds and blogs. This chapter is packed with information and useful tips about content preparation, feed readers, optimization, and much more to ensure maximum exposure in the Social Web.
The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:
Chapter 3: RSS Feeds and Blogs
Optimizing Your Blog And RSS Feed
Your RSS feed or blog will do you little good if nobody knows about it or cannot subscribe to it. This section highlights ways for you to optimize and promote your feed. Most of these tips are for both blogs and RSS
feeds, but some of them only apply to blogs. It is made clear if something only applies to blogs….
