Custom Facebook tabs can help brand your Facebook page as well as increase “likes” of your page. Custom tabs can also serve as effective landing tabs and can provide ways to offer contests, sell products, promote services and more.
Here are some good examples of Facebook landing tabs, also known as Welcome Pages:
ALinkedIn InMap is a tool that can help you visualize your profession network on LinkedIn.
The tool generates a visual “map” of your entire network using nodes for each person in your LinkedIn network.
Clusters are formed on your map based on how people are connected to you and to each other. In the map below, I can clearly see the clusters that represent my connections in the social media realm as well as the publishing industry and within the college where I teach.
Within the “live” tool, you can click on a node to see who it represents.
Aside from just looking really neat, you can use this unique view of your network to your advantage in a number of ways:
Visually understand how to better leverage your network
Gain insight into how others in your network are connected
Pass along job opportunities based on new insight
Identify gaps in your networking strategy
Analyze how well you are adhering to your overall networking goals within a specific industry
Are there other ways you have found to apply this tool?
On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those different elements are important to achieve an optimal result with social media.
Today we’ll list four steps for completing a social media strategy.
1A strategy for the organization’s existing website:
Outline a strategy for optimizing the organization’s existing website.
You may suggest adding a blog, placing social bookmarking buttons from addtoany.com, or placing widgets and badges to highlight the organization’s Social Web presence.
2A strategy for improving the organization’s presence in existing social media sites:
Outline a plan of attack for improving and optimizing the existing social tools the organization has in place.
This may include a strategy to engage more with fans or to refocus efforts on a more realistic target market based on the social media analysis.
3A social media tools strategy:
Outline the tools you believe will most benefit the organization and why.
Include a statement about how the organization might specifically leverage each tool, but save the details for the “social media plan.”
Asocial media analysis should define an organization’s online goals and target market as well as the existing resources it has to apply to social media efforts.
A social media strategy should include how an organization can improve social media optimization for its existing website as well as recommendations of other social media tools and how an organization can leverage them.
For each tool recommended in the social media strategy, the social media plan should include an overall strategy for applying the tool specifically to an organization’s needs and tactics for managing and optimizing the tool. The resulting plan should reflect the needs and resources outlined in the social media analysis and strategy.
6 steps for completing a social media analysis
1Perform a SWOT analysis in addition to the items below.
3Define the organization’s online goals. What, specifically, does the organization want to accomplish with social media?:
• Get the word out about their brand.
• Offer a platform for getting a specific message out.
• Target new customers.
• Sell more products.
4Assess the resources available to the organization.
• Outline the resources the organization has on hand to facilitate social media efforts.
• Estimate how many hours a day the organization can afford to expend on social media efforts based on this outline. Continue reading →