April 17, 2012

The importance of mobile optimized landing pages

Deltina HayYou finally have your mobile ad ready in the new Google AdWords for Mobile and have high hopes for reaching the unsaturated mobile audience. But have you thought your campaign all the way through? Once you reach this mobile demographic, where will you send them? Hopefully, you plan to send them to a page that is optimized for the mobile Web.

You already know the best practices of successful landing pages (if not, here is a link to landing page resources that can help).

  • Landing pages should be relevant to to the ad that sent the user there.
  • Landing pages should get to the point quickly.
  • Landing pages should make the call to action very clear and accessible.
  • Landing pages should be short and avoid scrolling where possible.
  • Landing pages should require very little from the user.

Continue reading

February 15, 2012

How do people use the mobile Web?


Image by rzymu on BigStockPhoto.com

People browse differently on mobile devices than they do on their desktop computers

Deltina HayMobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. They usually know what it is they are looking for and are more likely to act once they find it. Consumers use mobile search mostly to access local information, stay informed, buy products, and download music and video.

In a study from Google conducted by Ipsos OTX:

  • Search engine websites are the most visited websites, followed by social networking, retail, and video sharing websites
  • Nine out of 10 smartphone searches results in an action (purchasing, visiting a business, etc.)
  • 95% of smartphone users have looked for local information
  • 88% of these users take action within a day, indicating these are immediate information needs
  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer

Take these facts into consideration when creating your mobile website. When a potential customer lands on your site, assume they are there for a specific purpose. Try and predict the customer’s intentions, and make certain there is a way for them to take action easily without navigating away from your site.

It is important that your site is properly optimized for mobile devices. If your site loads too slowly, does not clearly present actionable items, or if content and buttons are too small for visitors to access, they will likely move on. Stay tuned as we discuss solutions to these issues throughout 2012!

This excerpt was paraphrased from The Boostrapper’s Guide to the Mobile Web by Deltina Hay. This book will be released in May 2012, but you can request a review copy today. This post originally appeared on MobileWebSlinger.com.

February 3, 2012

Why you should care about the mobile Web


Image by BigStock Photo

Ready or not, the mobile revolution is upon us!

Deltina HayThere is a lot of hype out there about how many people own mobile devices and how much time people spend on them.

Over the past two years, I’ve been charting and chronicling the rise of the mobile Web and the changes that it is unleashing on American society.

Let’s look at some overall numbers:

So everyone has or will have a mobile device. Everybody needs a phone, right? What’s the big deal? What does this matter to our website optimization or online marketing efforts?

The following numbers reveal the impact more clearly:

Now the issue is not that everyone has a mobile device, but that they all have Internet access via that device. Many of them access the Web only through their mobile device. More importantly, they are taking advantage of that access by searching, purchasing and clicking through on mobile ads at unprecedented rates.

This is great news for those of us who market on the Internet. But it can be equally bad news for those who are not prepared for this mobile opportunity.

Imagine that someone visits your website from their mobile device and your site loads so slowly the user just moves on to the next site in their search results. Or, perhaps your site eventually loads but with no images and with a gaping hole where that spiffy piece of Flash you paid so much for is supposed to play. Or worse, the user receives a message from her browser informing her that your site cannot be viewed on her mobile device. These are very possible scenarios for a website that is not mobile-ready.

There are many things you can do to get your existing website ready for the mobile web, as well as other tactics you can use to market within the mobile web. Stay tuned as we explore these tactics in more detail throughout 2012!

Bootstrapper's Guide to the Mobile Web

This post was paraphrased from Deltina Hay’s latest book, The Boostrapper’s Guide to the Mobile Web. The book will be released in May 2012, but you can request a review copy today. This post originally appeared on MobileWebSlinger.com.

September 6, 2011

Control which image Facebook uses to represent your site

Facebook Thumb ImageDeltina HayAre you happy with the choices Facebook offers as the image thumbnail to represent “likes” of – or links to – your website or blog?

If you are unsure what I am talking about, look at the image at the right. When you post a link on your Facebook news feed or share a site by “liking” it, you are given several thumbnail images to choose from to represent the link as depicted. In this example, there are 36 choices.

The problem is that Facebook will often grab images that are unrelated to the linked page. For example, images from sidebars or ads may appear instead of relevant images. To discover which image Facebook sees as most relevant for any page of your website, use the Facebook URL Linter Tool.

How to control which image is used as a thumbnail by Facebook

Luckily, you do have control over which image is used as the thumbnail when you and others share content from your site on Facebook. There are a few options available.

First, you can place a line of code in the header of your Website that will force Facebook to use the same image for all of the pages on your site. Continue reading

August 3, 2011

Top brands’ Facebook landing tabs we admire

Determine what actions you want your fans to take

Deltina HayCustom Facebook tabs can help brand your Facebook page as well as increase “likes” of your page. Custom tabs can also serve as effective landing tabs and can provide ways to offer contests, sell products, promote services and more.

Here are some good examples of Facebook landing tabs, also known as Welcome Pages:

The idea is to add some form of incentive to encourage visitors to become a fan of your page rather than just visiting and going on their merry way. Continue reading

July 19, 2011

What a Linkedin InMap can tell you

deltina-linkedin

Deltina HayALinkedIn InMap is a tool that can help you visualize your profession network on LinkedIn.

The tool generates a visual “map” of your entire network using nodes for each person in your LinkedIn network.

Clusters are formed on your map based on how people are connected to you and to each other. In the map below, I can clearly see the clusters that represent my connections in the social media realm as well as the publishing industry and within the college where I teach.

Within the “live” tool, you can click on a node to see who it represents.

Aside from just looking really neat, you can use this unique view of your network to your advantage in a number of ways:

  • Visually understand how to better leverage your network
  • Gain insight into how others in your network are connected
  • Pass along job opportunities based on new insight
  • Identify gaps in your networking strategy
  • Analyze how well you are adhering to your overall networking goals within a specific industry

Are there other ways you have found to apply this tool?

This post originally appeared as a Social Media Tip of the Day on SocialMediaPower.com.