March 31, 2014

Data integration! Key for a successful marketing campaign

Data integration
Data integration is the key to a successful marketing campaign.

Are your organization’s departments all on the same page?

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaData integration is a concept that every smart business is familiar with, and for marketing professionals, identifying and unifying separate data entities is especially important. Follow this guide to understanding data integration for marketing professionals.

Marketing data can be spread across many departments in a given company. Huge data warehouses that aren’t linked create a situation where data is scattered across multiple channels. Data integration is needed to provide a common pathway between customer databases, customer relationship management systems, call centers, social marketing campaigns and point-of-sale systems. Continue reading