September 5, 2013

Why you must armor your online reputation

armadillo
Image by Mark Dumont on Flickr (CC BY)

Before a crisis hits, get ahead of the problem by steeling your defenses

Target audience: Online reputation management experts, marketing professionals, SEO specialists, businesses, Web publishers.

Chris AbrahamWhen high-end online reputation management experts like me get together and kibitz about prospecting new business, we always talk about how much all our clients would have benefited from taking our calls well before their sundry crises struck.

Long story short: hire me or someone like me if you don’t have a big pile of time but do have a small pile of money. Otherwise, spend some of your own time, talent and treasure doing a serious domain name buy, setting up a comprehensive array of sites, blogs, and social media profiles, and keeping them fresh through updates and thoughtful maintenance.

Yes, this could well be a pretty big project that will probably require special budgeting, a little hiring, some additional managing, or some personal time-management for the additional items on your own plate, for sure. Continue reading