May 19, 2014

4 new ways to use social to grow your business

LinkedIn
LinkedIn just announced its Content Marketing Score, helping you focus your content based on what resonates with people.

Target audience: Marketing professionals, small business owners, business executives and managers, PR pros, brand managers.

Post by Susan Payton

susan-paytonYou’re already sharing content with your social followers and engaging in conversation. Great. Welcome to 2010. Now it’s time to master something new in the realm of social.

Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with people and find new customers. Here are four recent trends you should consider for your business.

Trend 1: Using social for customer service

1While this trend really started a few years ago when Dell started using Twitter to successfully manage customer issues, it has really caught on with other brands more recently. Continue reading