Insightly, SugarCRM, Nimble, Zoho CRM lead way
Guest post by Megan Totka
Chief Editor, ChamberofCommerce.com
At some point, a growing small or medium-size business comes face to face with a basic question: How do we manage our relationships with our customers?
By using customer relationship management (CRM) software, a business owner can track customers’ shopping and buying habits, information about new prospects, sales, vendors, past interactions via social media and more. A good CRM system organizes all this information and makes it easily accessible, allowing team members to work more efficiently and productively.
CRM software was once reserved for corporations and enterprise-level businesses that had access to the technology — and the resources to use it. But as more software vendors have developed CRM platforms, adding features and honing both functionality and integration, this powerful business tool has been refined into versions easier to use and more affordable for companies of all sizes.
Today, there are many CRM solutions designed especially with small businesses in mind. Continue reading