March 20, 2013

When a crisis hits, how graceful is your response?

crisis management
Photo courtesy of Kid Gibson (Creative Commons)

After things go wrong, authenticity can set it right

Chris AbrahamSomething’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe to the universe. This is true about everything.

Perhaps character is what shows when things go wrong, and it’s what you do when things don’t go right that defines you. It’s never the end of the world. In fact, sometimes really messing up can initiate a valuable interaction that wouldn’t have ever happened were the mistake avoided. You’ll always be remembered more for how you handle something than for what you did in the first place.  Continue reading

September 24, 2012

Win the online reputation land war

Online reputation management tries to replace negative results with positive & neutral entries

Chris AbrahamWhile I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management, or ORM. Continue reading