December 12, 2013

Say hello to the power of online communities


A one-minute video explaining Google+ Communities.

5 ways to join or create thriving communities

Target audience: Business executives, entrepreneurs, digital marketers, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers.

Guest post by Rohan Ayyar
E2M Solutions

rohanOnce upon a time, we’d listen to our friends and family as we go about making decisions for a new purchase. We would ask, they would tell us, and we’d then make a decision, having taking those inputs into consideration. While this might still be the norm, the Internet has ushered in a new trend: family and friends aside, we have communities and platforms teeming with people with varying levels of experience, knowledge, and insights on all things under the sun.

As the Internet evolved, small forums mushroomed, and eventually burgeoned into thousands of niche communities. Once concentrated around geeky “interest groups,” these communities have now matured to the point that they can make or break a business. That’s why community management is now a part of a smart content marketing strategy. Continue reading

February 6, 2013

Online communities are discovered, not made

How communities of interest emerge organically

Chris AbrahamWhile I was gobsmacked by composer Eric Whitacre and his virtual choir 2,000 voices strong, Whitacre didn’t make the community that resulted in “Sleep” (embedded above). He allowed it, he enabled it, he discovered it, he facilitated it. There were always 2,052 people in the world who hungered to make art with their voices in a profound way with others.

All that Eric Whitacre did was allow it to happen.

In the past, before the advent of a sophisticated and user-friendly Internet, men and women would pack a duffle bag and catch a Greyhound bus in order to follow their dreams. Dreams had been always associated with two things: 1) getting away from all the negative Nellies who diminished their dreams as selfish, unattainable, or foolhardy, and 2) going someplace where you would finally find birds of a feather. New York for writers and actors, Cambridge for smarties and philosophers, L.A. for movie stars and rockers, and San Francisco if you just needed an all-accepting culture embrace.

These cities were destinations not because of their skyscrapers but because of the people and cultures housed within. Continue reading