August 9, 2012

How to wine, dine and marry into the Google Search Index

Take your time to do reputation defense the right way

Chris AbrahamOnline reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t construct an entire online reputation in a long weekend by just getting “all hands on deck,” throwing money, availability, strong shoulders, and resources at it all at once.

Rather, it’s more like building a wooden boat from scratch: You can spend a weekend designing it, sourcing your materials, and collecting all your tools, but some things take time; and, in boat-building, some things take longer than others (stains and waterproofing take time to dry, bending and curving and shaping wood also requires wetting and careful molding).

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