July 7, 2011

Top 10 Web apps we love — and why

KISSmetrics
KISSmetrics: a funnel reporting tool.

A roundup of the top analytics, email campaign, Web optimization tools & more

Guest post by Jamie Steven
SEOmoz

We often get asked, what apps does your team use? To answer the question, we decided to put together this blog post laying out the Top 10 Web Apps We Love.

The SEOmoz team decided on the Top 10 apps below (in no particular order). However, we found we liked so many apps that we decided to include another 15 that are definitely worth mentioning.

Take a look at our list and please let us know your own favorite apps in the comments.

 

google-analytics

Google Analytics: Still top of the analytics heap

1Google Analytics is an excellent free web analytics tool. Even if you have another analytics application, we think it’s worthwhile to add Google Analytics to your site — it’s that good. We use Google Analytics to report on the performance of the SEOmoz website and our online marketing campaigns. Our only requests? Real-time reporting, a referral report with complete URLs and the option to pay for a service level agreement.

Also recommended:
Yahoo! Web Analytics
Adobe SiteCatalyst
WebTrends

KISSmetrics: Good funnel reporting

2Does your website require users to go through multiple steps? If so, you need good funnel reporting; we like KISSmetrics. Simple to setup and configure, but with plenty of options for segmentation and customization, we use KISSmetrics to monitor and report on the key user experiences of our site. It even provides details on the conversion funnel performance of each of our organic keywords– a big plus for SEOs.

Also recommended:
Adobe Discover
• Google Analytics (limited funnel capability)

Google Website Optimizer: Conversion rate optimization

3These days, Conversion Rate Optimization seems to be more popular than Harry Potter. Google Website Optimizer is a free way to do simple conversion rate optimization testing on your website. You can test varied landing pages using an A/B test or determine the ideal combination of elements using a multivariate test. Google’s tool is free, and capable enough to get you well on your way with CRO.

Also recommended:
Unbounce
Visual Website Optimizer
Adobe Test&Target

mailchimp

MailChimp: Email campaign manager

4MailChimp, oh how we love thee. MailChimp is one of the most intuitive and simple email marketing packages around. And yet, it remains incredibly powerful with detailed analytics, great social media integration and an adorable chimp, Freddie. MailChimp offers both free and affordable plans that work well for low-volume and high-volume email campaigns. Stay awesome, MailChimp.

Also recommended:
ExactTarget Continue reading

November 9, 2010

10 ways to create a social media dashboard

HootSuite
Hootsuite: Among the best of breed.

How to manage the multiple online conversations for your business

By Kim Bale and J.D. Lasica

With the torrent of social media conversations coming at us today, how do you manage the flow?

The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, manage and maintain several communication outlets at once. (While it’s sometimes hard to know what counts as a social media dashboard, we’re not including a wide range of customer relationship management (CRM) or social media monitoring tools here.)

When selecting a dashboard for personal or professional use, you should consider such items as cost, analytics and which social networks they support, among other things. Our list is meant to feature some of the breakout social media dashboards in the space and highlight their distinguishing features to make the selection process a bit easier.

 

Threadsy

Threadsy: Unify your email, social networks

1Threadsy is an intuitive, easy-to-use dashboard that allows organizations to connect through multiple email accounts as well as Facebook and Twitter. Free to use, Threadsy is great for managing your brand from one clean dashboard across the big names in social media platforms. With no fees and no downloads, this service should make a splash in the space for both personal use and use by your business or organization.

myweboo

Myweboo: Organize your information streams

2Haven’t heard of Myweboo? That’s OK. This upstart startup invites users to discover, browse and read popular streams and share them with friends and followers. You or your organization can choose from a wide variety of “applications” to connect to and stream to a dashboard from categories like news, social, fashion, photo and video. These streams can be viewed together of filtered from “My Dashboard” and then easily shared via Facebook, Twitter, LinkedIn, Flickr, Delicious and other networks. You’re in complete control of which sites will make up your dashboard. Free to use, Myweboo is run by an appealing brother-and-sister pair of young tech stars.

hootsuite

Hootsuite: Integrate all your platforms

3Our personal favorite is Hootsuite because of the depth of its products and services. You can update multiple social media platforms (Twitter, Facebook and more) from a computer or iPhone, Android or Blackberry. A team of users can track results of their interactions and create a dashboard that will work efficiently with their preferred social streams. Hootsuite offers two versions. One is free and aggregates up to five social network and two RSS feeds; it stores stat history for 30 days and is ad supported. For $5.99 a month, your organization can enjoy unlimited capabilities for a single user, with each additional user costing $10 per month. Continue reading