I‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age.
What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them:
1) They’re afraid they’ll lose control of their brand and open themselves up to negative feedback – When you open a business and start marketing your services and exposing your brand to others, people will start talking about your brand. And this is why you exposed them to your brand in the first place. Continue reading