February 10, 2010

The top 5 reasons brands fear social media

Ayelet NoffI‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age.

What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them:

1) They’re afraid they’ll lose control of their brand and open themselves up to negative feedback – When you open a business and start marketing your services and exposing your brand to others, people will start talking about your brand. And this is why you exposed them to your brand in the first place. Continue reading

September 30, 2009

The Top Five Misconceptions About Social Media

The Social Media Campaign by Gary Hayes and Laurel Papworth 2008

Ayelet NoffIn the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media:

Misconception #1: Social media is only right for certain brands

Often people ask me: “Is social media only right for web services or for ‘cool’ products?” The answer is no. Social media is right for every brand as long as the brand is able to find its target audience within a certain platform and converse/interact with it in an effective manner. Of course it may be exciting to do a marketing campaign for Apple than for Charles Schwab but for either one of those brands a targeted social media campaign within social networks and the blogosphere can bring amazing results as far as: Brand awareness, Overall buzz around the brand, traffic, customer loyalty and ultimately revenue. Continue reading