February 6, 2014

InContext: The coming onrush of contextual devices

incontext
VCs Josh Elman, Charles Hudson and Bubba Murarka (the three gents at center) were among the speakers on hand at InContext 2014 (Photo by JD Lasica).

Will contextual data create better user experience that drive more engagement?

Target audience: Tech professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaWe all know that the rush toward the mobile Internet is the mother of all megatrends. Less well known is a fascinating, still nascent subset of mobile: contextual mobile devices. That was the topic of an afternoon gathering yesterday called InContext 2014, hosted by EverythingMe yesterday at Terra Gallery in San Francisco’s SoMa district.

(It’s a crazy week for me. Here are the Flickr photos I shot Monday and Tuesday at Startup Grind in Silicon Valley. Yesterday, InContext. Today, attending CMX Summit to hear about community building.)

At InContext, venture capitalists, entrepreneurs, mobile analysts and journalists exchanged views on what looks to be the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it. Continue reading