November 26, 2013

Google: Are authors replacing inbound links as the key to success in search?

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Image by Les Chatfield on Flickr (CC BY)

Create a content strategy by enlisting top influencers to write for your sites

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIt’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services.

Google is about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for many online businesses. Be sure to monetize while you can. 

In my analogy, Google’s Hummingbird algorithm will require each website owner to find one or more social media passion players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. If you want your home page to rise to the top of Google Organic Search, I believe you’re going to have to bring some legit Google authors on board and publicly be associated with them. Continue reading

June 12, 2013

Content marketing: The secret to getting discovered in search

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Or: Why organizations need to tell their stories

Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists.

JD LasicaContent marketing — a term that would have drawn blank stares just a few years ago — is now becoming recognized as a principal way for any small business, mid-size company or large corporation to get its message out.

Done right, content marketing can help an organization tell its story, directly and without filters. And for brand marketers, content marketing has become a key component of today’s marketing toolkit. How better to get discovered in a Google search than to create highly relevant content relevant to that niche audience?

I was interviewed, along with marketer Greg Jordan, about content marketing for organizations at a new podcast from the Content Marketing Examiner moderated by publisher Martin van der Roest. And while some of the discussion centers on nonprofits, it’s applicable to any kind of organization or business.

Here’s our conversation:

Play
Continue reading

May 21, 2013

Attract customers to your community with content

Patagonia

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article was originally published at SEOmoz and is republished with permission.

By Mackenzie Fogelson
SEOmoz.com

mackenzie Everybody is talking about content. And everybody’s writing content. Social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty.

Hopefully, by now, you got the memo that if you want your content to grow your business, it should be good. And hopefully you’re ready to do something about it.

There is a very tiny yet very significant theme to keep in mind — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too):

It’s not about you. It’s just not. Continue reading

October 22, 2012

A visual guide to rich snippets [Infographic]


Rich snippets: Concert dates in Google.

This is the first of a two-part series. Also see:
Why Google Authorship matters to your business

Guest post by Selena Narayanasamy
Director of Strategy Development, BlueGlass Interactive

If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content of a webpage in a way that makes it even easier for users to understand what the page contains.

We see rich snippets on tons of search engine results pages, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show us that what we’re searching for is within reach on a particular site. Continue reading