You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. Then, feel free to get all anal retentive on your content — but only with the stuff you plan to add to your portfolio. Leave everything else as close to as-is as possible. Please.
Post by Daniel Kushner
The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels.
For vendors, this changing dynamic calls for enabling the research process. Today’s digitally connected B2B vendors know that educating and being generous with helpful advice on social media is the most effective way to position their companies as valuable partners. Continue reading
If you can’t be the best, why not be the worst?
Target audience: PR professionals, marketers, content creators, brand journalists, communicators.
Wouldn’t it be great if someone could simply explain to you the secret to creating great content? Maybe they could walk you through it with just a dozen steps. Thousands of people like you will gravitate toward such an article. It could be called “How to Create Great Content” and you can cross your fingers that it doesn’t include the same redundant advice (e.g., “Create something interesting that would be of value to your audience”).
Have you noticed that these “How to Create Great Content” articles are written by the dozens if not hundreds. They’re all useless. In fact, I wrote an article on just that sad reality (READ: “Why I’m Annoyed By All ‘How to Create Great Content’ Advice”).
The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it. Continue reading
Target audience: Digital marketers, brand managers, advertising agencies, business decision-makers, SEO specialists, entrepreneurs, nonprofits, educators, journalists, Web publishers.
It’s now high tide for wave one of the content marketing trend: the idea that businesses should attract and retain customers by creating and curating relevant, valuable content.
But training marketers to create tons of content, or hiring journalists to be your brand’s storytellers, only gets you so far.
Get ready for the second wave of content marketing: co-creation.
“The next wave of content marketing is getting the community to create content,” Jennifer Burnham, director of social strategy & content marketing at Salesforce, told 35 attendees at “Who’s Kicking Ass: 3 Mini Content Marketing Case Studies,” held last week at Impress Labs, a digital marketing agency in San Francisco.
Two radically different paths to getting discovered in Google search
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Like Reese’s, link builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective.
Without the content marketers and copywriters, there’s no there there. Without copy, there’s no text, and without text, Google is blind. Without well-written, high quality, descriptive and easily understandable copy, link builders tend to compensate by doing keyword research and writing clunky but functional hooks that used to work well enough luring the bots, spiders, and indexing agents. Continue reading
More companies are hiring scribes to ramp up ‘content plays’
Target audience: Journalists, brand managers, SEO specialists, PR and marketing pros, business executives, entrepreneurs, nonprofits, educators, Web publishers.
But while many are leaving the profession of journalism, they’re taking their craft with them. Faced with the Incredible Shrinking Business Models of the old media economy, journalists have begun taking their storytelling skills to the business world, particularly tech.
Companies are snapping up journalists left and right. Today every company is a media company — and who better to tell these companies’ stories than journalists trained in the art of storytelling? Continue reading