December 17, 2012

Turn your website into your social media brand HQ


Image by elycefeliz on Flickr

Make your website your communications hub

Target audience: Businesses, brands, developers, marketing professionals, SEO specialists, geeks, general public.

Chris AbrahamAt the end of the day, none of us owns anything we do on Facebook, Twitter, PinterestGoogle Plus. What we do own is our personal properties.

No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the ballroom at the Rosslyn Marriott. Continue reading

June 1, 2011

B2B social media marketing is essential

Chris AbrahamGlen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here.

Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. When I talk to them, I get the same kind of response I got when I was pitching them Content Management Systems and eCommerce solutions, “we’re not Amazon, we don’t need anything more than just brochure-ware — why would we need eCommerce.”

Well, now CMS and Ecommerce sites are the backbone of the supply chains. And, lo, the same is happening with social media. Glen Gow writes:

Businesses of all sizes are executing Twitter campaigns, creating business Facebook pages, producing corporate blogs and YouTube videos in the hopes of going viral. Those things can work when targeting consumers, but do they work when targeting other businesses? The jury’s still out, but B2B companies are nonetheless rushing to jump on the social media bandwagon for fear of being left in the dust in an environment full of constant paradigm shifts that move at lightning speed.

Well said. And their response is, “are we jumping on the bandwagon ‘just because’ or does a social media, blogging, tweeting, and Facebooking strategy pay dividends? Well, yes they do, primarily for the reason why some of the smartest B2B businesses have been blogging forever:

  • Becoming industry experts
  • Sharing what they do in much longer-form
  • Becoming a more important part of organic search
  • Offering a sense of selfless and personal generosity
  • Building a cult of employee and brand personality
  • Offering an opportunity to expose process and quality
  • “Getting to know you, getting to know all about you”
  • Making a sale, any sale, requires seven-ten “touches”
  • In 2011, companies do their due-diligence via Google

Continue reading

August 5, 2009

Survival Guide Chapter 4: Building a WordPress-powered website

survival-guide-toDeltina Hay Here is part 4 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

Chapter 4 of the book is about building a Website using WordPress as a Content Management System (CMS). (As an immediate example, SocialMedia.biz is a site powered by WordPress.).

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 4: Building a WordPress Powered Website

The Anatomy Of A WordPress Site

Let’s look at the main elements of a WordPress site. Each of the examples in this chapter has these general areas, just represented a little differently. …
Continue reading