November 14, 2013

Our guide to social media curation

Flipboard2Photo by Johan Larsson via Creative Commons

The best tools for curating inbound content that comes across your desk, plus measuring your curation success

Target audience: Curators, content marketers, marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.

By Gianluca Fiorelli

GianlucaLast year I published The Content Curation Guide for SEO, but with the passage of time I thought it needed a fresh edition. This post digs deeper into an aspect of content curation that is actually the most widely used and useful to content marketers who must deal with social media curation as part of their duties.

It’s important to include social content curation in your inbound marketing strategy. So below you’ll learn how to prepare, organize, execute, and analyze your social curation activities — and what tools to use. (And see’s earlier articles on the curation wave and top curation tools.) Continue reading