Image by Fairfax County on Flickr
Changes in search results require changes in content & marketing strategies
This is the second of a two-part series on Google Search. Also see:
• Content strategies to deal with Google Panda & Google Penguin
Target audience: Marketing professionals, SEO specialists, PR professionals, mobile strategists, businesses, nonprofits, Google Plus users.
Acouple years ago, search engine optimization (SEO) held a lot of secrets. But that’s not quite as true today.
To a large extent, SEO today has become a war between Google’s vision of what quality and valuable search results should look like — and the rewards conferred to anyone who can just produce content that meets those stringent standards — and an entire industry that is committed to finding every shortcut and loophole possible and systematically exploiting those loopholes for as long as possible until they’re closed. The entire SEO industry has been almost entirely fueled by exploiting shortcuts, loopholes, link syndicates, link conspiracies, strategic linking, shadow linking, and shadow content. And it’s mostly worked, too, until recently. Until Google really started rolling out Panda and Penguin algorithms, as I wrote about Monday. Continue reading