June 26, 2009

Intel Insiders program marks one year

intel insiders

JD LasicaThe Intel Insiders program just marked its first anniversary, so it’s worth mentioning a few highlights over the past year. We advise Intel on social media matters. (I wrote about the program at its launch a year ago and posted this disclosure statement.)

I’m glad to see Intel taking out an even greater public presence this year, with its co-sponsorship of PBS’s NewsHour and its deepening commitment to educational and charitable efforts around the globe. Some highlights for me:

• Trading ideas and comparing notes with some of the other Insiders, including Tom Foremski and Sarah Austin (both of whom will be part of the Traveling Geeks trip to London July 4-11), Cathy Brooks, Justine Ezarik, Brian Solis, Frank Gruber, Adriana Gascoigne and others. Intel is the chief underwriter of the Traveling Geeks trip, and I hope to post a few dispatches on their site during the trip.

• Our interview with Intel chairman and former CEO Craig Barrett. Here’s our video interview with him at the Consumer Electronics Show earlier this year where he talks about corporate social repsonsibility. The following day he announced a wide-ranging new initiative by Intel to support the philanthropic micro-lending efforts of Kiva.org and the nonprofit charity Save the Children all across the globe.

• Here’s my one-minute Animoto remix of my photo gallery of CES, set to a wicked soundtrack. (Intel paid for my trip to CES.) Which reminds me … I need to use Animoto more often!

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March 4, 2009

The social media fallacy

David SparkOne of my pet peeves about the topic of social media is it almost always revolves around “the conversation” and “the tools that enable conversation.” While that is all useful, and it’s the part of social media that excites everyone, I get the sense that people are forgetting that social media is first and foremost about media. And for any conversation to begin, you have to have something to talk about.

Last year I gave a short presentation to the Silicon Valley American Marketing Association (SVAMA) about what I call The Social Media Fallacy. I argued — and still do — that the way social media is being sold to us through the general media and social media consultancies is misleading. Most often the focus is always on the last stage of the publishing process-distribution. The big story that’s repeatedly sidestepped is that social media should first be about the process of creating great editorial content.

I put together this 6-minute narrated Slideshare presentation to debunk the traditional way social media is being sold and offer a more sane and logical approach to developing industry voice to grow your business, using social media.

I’m interested to know your opinion. Do you agree/disagree this is how it’s being sold and do you believe/not believe that the social media evangelists are sidestepping the issue of content?