Last month at the DLD conference I had the opportunity to speak to Constantin Bjerke, founder of TheCrane.tv. TheCrane.tv is a new online video magazine all about contemporary culture that is set to launch in March and plans to feature high caliber content on the topics of Culture, Art & Design, Fashion, Lifestyle, Travel, Ideas and “Green”/Ecology around the globe. TheCrane.tv hopes to raise the bar for superior video content on the Web with what they are referring to as ”Talent Generated Content.” Constantin describes Talent Generated Content by saying that all of the site’s content ”is produced by people that actually know what they’re doing, both in terms of quality of the film and in terms of the content.” Creatives from around the world are invited to share their films, videos and animations on any of the forementioned topics. TheCrane.tv is a unique magazine because it is completely video based. You don’t have to read articles but can simply “sit back and enjoy the ride” as Constantin puts it.
Aside from offering high quality, high caliber content, TheCrane.tv will also serve as a platform for talented video and filmmakers to showcase their talent and advance their careers. Contributors can use the site to find an audience, network with like-minded creatives from around the world, share ideas, collaborate and inspire one another. Additionally, the site is currently in negotiations for a mobile video distribution deal via 3G networks and has several TV and other distribution deals in the works as well. TheCrane.tv also offers contributors the opportunity to make money through revenue share.