September 6, 2007

Report from Office 2.0

office 021

The wi-fi at the second annual Office 2.0 conference in San Francisco today was spotty, so I’m able to post this only now. I attended for the second straight year.

Here are some photos. And here are some highlights:

All the registrants received a free iPhone — pretty cool. (I didn’t because I’m a member of the press.) Spotted Julia French, Stowe Boyd, Buzz Bruggeman, Brian Solis, Tom Foremski, Kaliya Hamlin and other familiar faces.

From this morning: A look back at the success of the Enterprise 2.0 conference in Great Britain last November. Mash-ups, wikis, podcasts and blogathons were among the key sessions. The site is still getting a thousand visits a week nearly a year later.

Some websites mentioned during the day:

Slideshare.net

Cogenz

Wikipatterns

Turnitin, the website that enables teachers to spot plagiarism

Library 2.0, a social network for librarians, using the open-source Ning platform

Notable quotes

Consultant/author Shel Israel: "Social media is coming of age in the corporate world. The stuff that was cool with geeks two years ago is now being brought into the enterprise. Consultants are being asked about blogs and wikis more than ever before. Within the next two years, the use of video as a primary way of conversing with employees, prospects and branches worldwide will expand exponentially."

Anil Dash, vice president of SixApart: The openness and transparency of social software is not something companies are clamoring for. At too many gatherings like this, thre’s little discussion of real world constraints. … Email is failing us. We’re not holding people accountable. These things are broken. Email, IM, they’re interruptive. … Employees under age 24 are using social tools in the workplace already. "They’re using it at work, but they’re not using it for work." Smart companies will find ways to change that and take advantage of these new social capabilities.

John McCrea, vice president of marketing, Plaxo: "The social web is not just about fun and interesting things and about throwing sheep and ‘super-pokes,’ but it’s something fundamental and important that needs to be as open as the Web. By open we don’t mean your privacy should be violated. By the open social web, we think all applications get better when they’re socially enabled. The social graph is extremely important, and when you put it together with an application, it turbo-charges it. I disagree with the idea that there is a single social graph."

Anil: "My Facebook network couldn’t be more different than my LinkedIn network."

Anil polled the mostly 20- to 50something audience of 200: about 80 people had Facebook accounts and only a half dozen had MySpace accounts.

Buzz Bruggeman (who’s speaking tomorrow) pointed out that after he received 116 happy birthday wishes by friends on Facebook, he tried to reply to them en masse, but Facebook wouldn’t allow it — anything above 100 recipients is considered spam.

Panelist: "The strike rate [success rate] for new ideas is 1 in 200."

Audience member: "Dont forget that the average IQ is 100."

Panelist: "You can’t outsource creativity"

Panelist: "25% of all education-related research on the web goes to Wikipedia; the next highest site is 4% for Encarta."

Audience member: "ISPs don’t let you send more than 300 emails at a time."

May 2, 2007

At OnHollywood 2007

Arianna Huffington

I’m at OnHollywood, the second annual Silicon Valley-meets-the-entertainment-industry conference held at the Hotel Roosevelt in L.A. I was a moderator and “industry expert slash judge” last year. (Disclosure: My registration was comped as a blogger and citizen journalist.) I posted some initial photos on Flickr, though the dark room makes shooting very difficult. That’s Arianna Huffington, above.

The conference is still far too one-way and non-interactive for my tastes (putting up an IRC chat on the big screen is far from enough). No questions or comments from the audience at all in the first two days. I’m running around meeting people so can’t do live blogging this week. Still, my notes show a few nuggets from last night and today:

• Late night talk show host Carson Daly and Richard Rosenblatt, CEO of Demand Media, unveiled dot.tv, which looks pretty cool. A few thousand people have already joined this new site, which lets users aggregate videos from around the Net. Host Tony Perkins joked that it’s “a MySpace killer.” It was said a bit flippantly, but I think in two to three years more and more of us will want to create our own multimedia homesteads and the big social networking sites like MySpace will suffer if they try to keep their members locked in a virtual cage.

• Celebrity sighting: I was having dinner with the gang from BlogTalkRadio last night and who passed by our table but Sarah Silverman, whose off-color comedy show was recently picked up for a second season by Comedy Central. Sarah stepped out of the hotel and gabbed on her cell phone before crossing the street solo.

• Chad Hurley, co-founder of YouTube, was available for interviews last summer after his talk at AlwaysOn. But not now, after Google bought the company. A two-person PR entourage followed him and he left town before giving any interviews (though his PR team promised they’d try to set up something at a later date). Hurley from the stage: “Just as bloggers are beginning to make money, hobbyists who make videos will start to, too.”

• In response to a question, Hurley said, “We’re seeing the optimum length of a video is 2 minutes.” YouTube didn’t create that phenomenon. “It’s the environment of the Internet. I’s not a sit-down and watch TV experience.” More Chad: “We’re concentrating on the mobile market rather than TV right now.”

• Blake Krikorian, founder-CEO of Sling Media (and a great guy), suggested that in the coming years, if a producer can aggregate 2 million viewers around the world — say, shows that might generate a cable network audience — that’s a number too small for network TV’s current mass media distribution system but it’s big enough to create a whole new economy around these mid-level content creators.

• Michael Robertson, founder of mp3tunes.com, doesn’t see it. He recalled his prediction a decade ago about the coming rise of the “middle-class musician” whose income would be enabled by the Internet. But now, he says, “I don’t see it.” There are label-signed artists and everyone else. “You don’t want to resign yourself to that middle tier, you want to reach for the top. I don’t see why it’s going to be any different with video.  … If you want to
make money, you’re going to have to graduate up the video food chain.”

• More Robertson, on the transfer of ad dollars away from traditional media channels and toward the Internet: “Yes, it’s happening,  but God damn, that iceberg is melting slowly!” There’s no reason a major corporation shouldn’t be spending ad dollars for targeted advertising, but “there’s no network out there yet” to facilitate that.

• Richard Rosenblatt, co-Founder and CEO of Demand Media, said don’t write off the idea of an emerging “middle musician or filmmaker” just yet. They’re seeing quite a few people creating home-brew instructional videos. A lot of these people are spending 10 hours in their basements making an instructional video for, say, $500. Once that can be monetized for, say, $700, you’ll see an explosion of these.

• More Rosenblatt: “The more you empower a niche community and help them monetize that small vertical, the more you’ll succeed. I think the very targeted micro-niche is very valuable.” His dot.tv harks back to 1996 and Geocities by giving people the ability to build their own profiles (and communities).

• More Krikorian on brain-dead digital rights management and content
protection: “Steve Jobs saw it coming. It’s just infuriating that you
can’t play iTunes songs you bought on the Sonos player you bought.
That’s a problem.” Yes!!!

• Arianna Huffington says the New York Times, with its Times Select, and other newspaper companies are making a mistake by taking themselves out of the online conversation and putting major chunks of their material behind a pay firewall. Doc Searls and I have been sounding that alarm bell for years.

• Padmasree Warrior, chief technology officer of Motorola — whom I had the pleasure of spending some time with last August at the Aspen Institute mdash; on the coming phenomenon of the “personalcast”:
the mobile device should know my location and let me access my content in the format and context I want. How fast is mobile exploding? There are now 2.7 billion cell phones on the planet mdash; three times the number of PCs or cars in the world.

You can join a live chat during the daylong session Thursday.

April 16, 2007

At Stanford’s MediaX conference

I just finished a talk, along with Dave Toole of Outhink Media, at the fifth annual MediaX conference at Stanford, being held today and Tuesday. About 300 educators and business people in the audience. (Why oh why did they have to schedule this smack in the middle of the Web 2.0 Expo? I’ll be there tomorrow and Wednesday).

From the MediaX program:

More people on earth will purchase a cell phone for the first time this year than have ever used any other electronic device in history. Web 2.0, serving the “last mile” at the last outpost on earth, participatory media creation by “smart mobs” – the information age has indeed arrived. Emergent technologies and organizations stimulate new ideas  and cause disruption, creating new tensions and opportunities. anticipating the unanticipated, reducing ambiguity to knowledge, focusing attention on the critical issues – all become essential ingredients for a world in transition.

MediaX was conceived with a strong belief that interdisciplinary perspective is crucial to better understanding and solution definition for these issues, coupled with a realization that nearly all academic research is conducted departmentally without involvement by either industry or other disciplines. our model is that MediaX industry partners provide crucial questions and modest funding for Stanford faculty and student scholar research that spans multiple disciplines. The resultant insights exemplify the best intersection of industry need and academic research,
accelerating understanding and progress on critical topics.

Ourmedia, a partner with Stanford media groups, and in the Humanities and communications departments, is proud to sponsor media X for vBlog
team collaboration. Key factors that set ourmedia apart: 1) support for video producers as well as the grassroots media community; 2) specific support for the educator community. 3) an open-media, open-standards, open-source, open registry that supports remix culture to create a space for people to mash up and remix video, audio, music and images.

Dave and I gave a presentation about Ourmedia, digital media producers, and the opportunity for us to work together with — and provide resources for — the educational and business communities.

A fascinating array of speakers here:

You likely saw Scott Burns, producer of An Inconvenient Truth, on stage at the Oscars accepting the Academy Award for best documentary. He talked about making the ground-breaking film with Davis Guggenheim and Al Gore. It’s now the third highest-grossing documentary of all time.

Roy Pea, professor of education and learning sciences at Stanford, showed off DIVE, an academic effort that’s about ready for a real-world rollout. With DIVE, users point into a streaming video with a mouse-controlled camera
viewfinder to mark interesting frames or record a movie within a movie. DIVE is the clip collection with its annotations. By selecting and annotating video segments, a user authors a POV on specific video moments.

Interesting factoid from the morning session:

Intel, HP and Cisco have 1.4 million employees globally. Three out of four employees there work on a distributed team. One in five employees has never met her supervisor face to face. Two out of three employees work on three or more teams simultaneoulsy.

Paul Brown of Stanford showed off some fascinating 3-D imagery of
mummies as well as real-world applications — such as dental patients.

B.J. Fogg, who runs the Persuasive Technology Lab and put on the Mobile Persuasion conference here two months ago and who developed online voice service YackPack: "The more you use email to manage your closest relationships, the more likely those relationships will weaken or end. Email is a poor substitute for the emotional richness in our other interactions. … It’s an inability to connect emotionally to people because of its rigid structure."

Later: Pithy quotes from Paul Saffo, the big-ideas guy who left the Institute for the Future and who calls himself a forecaster and not a futurist:

“Most ideas take 20 years to become an overnight success in the media world. …

“You create it, you own it. That’s what personal media is all about.” Personal media, in one form or another, has been around for decades, says Saffo, who uses the term more frequently than anyone other than myself.

“Cherish failure and don’t chase success. … You want to look for short-term success? Look for something that’s been failing for 20 years. Something that when people hear it they say, ‘That’s an old, tired idea.’ … Silicon Valley is built on the rubble of cherished failure.” He cited Habitat, an early online game derided by skeptics who said people don’t want to talk to each other on screen as cartoon characters. Years later, up sprang Second Life, which millions of us now use. “People say they love change. Bullshit. They’re afraid of change, they don’t like change.” Resist that impulse. “Embrace change. Change is opportunity.”

“The next big thing is not movies on a handheld. The next big thing that comes out of nowhere and blows people’s minds is robots. … Consumer robots will be everywhere, and there are going to be lots of surprises."

March 8, 2007

At NewComm Forum

Youme

Just gave a talk about grassroots video and social media at a session at the third New Communications Forum put on by the Society for New Communications Research.

Showed a whole bunch of videos, including political mash-ups, the SXSW Interactive mash-up we did last year with Josh Leo, Steve Garfield and others, and the JetBlue CEO apology on YouTube. Wide range of views about that, though most of the audience members (marketing managers, new media execs, et al.) seemed to think it was a net positive. Mentioned PodTech as a good way to check in on what’s happening with video in the enterprise. 

Tried to cover a lot of ground, including video hosting options like Blip.tv and Ourmedia, pointing out new technologies like SpinXpress and SplashCast, different forms of grassroots video — webisodes like AskaNinja and Goodnight Burbank, mashups, stop-motion photography, citizen journalism, animation, music videos, screencasts, digital storytelling and more. Also showed off Ourmedia’s Personal Media Learning Center, the podsafe music resource the Open Media Directory, and Freevlog.

Zane Safrit blogged about the session here. One fellow, a frequent conference-goer, came up to me afterward and said, "That was the best presentation I’ve ever seen at a conference," so I think the interactivity with the audience members was valuable. Someone else asked about the software I used for the presentation. (Keynote, available on an Apple — much slicker than PowerPoint.) Alas, the presentation is far too big and was too long to put online.

A lot of great people here: David Parmet, Josh Hallett, Elisa Camahort, Chris Heuer,  Howard Greenstein, Tom Foremski, Sandra Fransen of Intel, Leah Patten of the Century Council, and other interesting folks.

  Media_1

A few highlights:

A rep from Conduit showed off the free service, which has 6 million users and "lets you connect, engage and bond with employees or customers persistently via the browser."

David Weinberger gave a great keynote about Conversations, Blogs, Wikipedia and Authority. I did a quick video interview with him about his new book coming out in May, which I’ll post soon.

Paul Gillin, a consultant and former computer magazine editor, gave a talk on the New Influencers. He offered a dire forecast for most newspapers. "In 10-25 years you’ll see the collapse of most metropolitan newspapers in the United States. … I don’t think small metro papers have any future." But he sees hope for smaller papers. "I think this will be a great time for small newspapers. There will be a boon in community publishing."

One key slide:

The new journalism
• Based on aggregation, iteration
• Ditched the archival model; disruptive change of approach
• Facts are a commodity, many voices
• Editor becomes aggregator
• News contributed by network of freelancers, citizens.

"You don’t need a staff," he said at one point, which is an exaggeration of what’s happening here. In the future, "the editor will be an aggregator."

He pointed out that USA Today is one of the few major newspaper sites that links offsite and may well be the first publication to incorporate reader comments on articles.

Some mind-blowing factoids from Gillin:

- Craigslist, with 23 staffers, is the fifth most trafficked site on the web.

- Digg, which launched in Dec. 2004 and now has 15 staffers, is the 74th most popular site on the Web and recently passed the New York Times in traffic.

David Strom said Bloglines and My Yahoo were better RSS readers than Google Reader. Flurry sends you SMS alerts on your phone. Other snippets: A podcast site like Slapcast.com can create RSS feeds for you … there’s DIY software like FeedforAll … the iTunes feed you create is read by iTunes only (in case you didn’t know that).

I created a delicious page of links about social media and grassroots media at del.icio.us/newcomm.

Later: The conference was held at the Venetian, an amazing venue, though could have done without the half-mile trek from my room to the meeting rooms. The layout of the place is so convoluted — not unlike the puzzling walkways of Venice — that I had to ask directions to my room twice, and couldn’t get there without taking two elevators. David Weinberger relates his experience here.

February 26, 2007

Meeting Howard Berman at the Tech Policy Summit

Howard Berman   

I’m attending the Tech Policy Summit in San Jose, a first-time conference about technology issues that is drawing a crowd of heavy hitters — most of the 150 or so people in the audience could well be on stage.  Some of the speakers include Deborah Platt Majoras, chairman of the Federal Trade Commission, Sun president Jonathan Schwartz, Public Knowledge president Gigi Sohn, top execs at AT&T, Sybase, SAP and Cisco. Some interesting fare so far, though after attending so many unconferences (like Bloggercon and Vloggercon) and inclusive conferences (like WeMedia), the setup here is a bit stuffy for my tastes. There’s no "former audience" here. We’re allowed to ask questions, but it’s still very much us and them.

Rep. Howard Berman, chairman of the House Subcommittee on Intellectual Property, was on stage for a half hour, discussing patent issues and immigration reform. But I wanted to talk about the looming copyright crisis in this country.

From the floor, I told Rep. Berman that I have this old-fashioned notion that congressmen are servants of the people, that they’ve been elected to do the people’s work. Just today BitTorrent announced a distribution deal with several of the big Hollywood studios. Viacom has announced a plan to distribute its content on Joost and continues to demand that YouTube take down its copyrighted videos, which is all well and good. But the landscape is changing rapidly, and I believe we’ll see a backlash against Capitol Hill’s formulation of copyright in a few weeks if and when Google banishes millions of videoclips that contain short snippets of copyrighted video or music from YouTube’s servers. (Media coverage has focused on YouTube’s spat with Viacom, while ignoring the potentially larger and more knotty issue of individuals using copyrighted music in their soundtrack or taking news show clips to create a commentary.) Copyright law never envisioned a culture where millions of us are content creators who want to borrow, annotate and comment upon the culture.

I asked Berman whether it was time to reform copyright laws to take into account the millions of us who want nothing more than to express our creativity in a noncommercial way in this new digital era, and whether he was open to listening to both sides of this issue in hearings before the House.

Other than a short riposte in which he equated taking others’ copyrighted works with piracy ("That’s not people expressing their creativity.  It’s people expressing someone else’s creativity."), Berman had some reassuring things to say. He said he wouldn’t be a rubber stamp or advocate for any one side, and that Congress shouldn’t be in the position of propping up outdated business models. He said he wants to solicit all viewpoints when these issues come before his subcommittee.

I followed him into the hallway (along with Steve Levy of Newsweek), introduced myself and gave him a copy of "Darknet" to read on his flight back to D.C. (He said he’d read it.) He repeated his position that he won’t be a "shill" for anyone and that his committee will be an honest broker with respect to IP issues. I also suggested that he take up the "orphaned works" cause championed by Lawrence Lessig and Brewster Kahle, among others.

Next, James Cicconi, Sr. Executive VP of external and legislative affairs for AT&T had an interesting exchange with Wall Street Journal columnist Walt Mossberg. Walt pointed to a number of countries where true high-speed broadband is deployed much more widely than in the U.S. — Japan, South Korea, Scandinavia, "even France, for God’s sake!" In some of these countries, you can download video at 50 megabits a second and upload your own video at 10 megabits per second. "Why can’t we do that?" Mossberg asked point blank. In the U.S., he pointed out, the best you can generally do is 15mbps down and 2 up — if you’re lucky.

Cicconi danced around the question, blaming government regulation, the dispersed population in the U.S. ("what about Manhattan!?" Mossberg said), and the telecom companies’ ongoing fight with the cable companies over access to local franchise systems.

Pointing out that AT&T carries 18% of the broadband traffic in the U.S., Cicconi noted, "The Internet wasn’t really built for video. The move to high defnition will exponentially increase the amount of traffic." The company is "very concerned" about the ability of the network to deliver all those bits. "It’s a very fragile structure and we need to upgrade it."

Next, Mossberg and Sun Microsystems president Jonathan Schwartz chatted about Schwartz’s blog, one of the best-read business blogs around.

Mossberg: "Did your lawyers have a heart attack when you started your blog?"

Schwartz: "No. I had a heart attack when our general counsel started a blog."

Schwartz says he doesn’t blog at regular times. "It fills a lot of the white space during my day." No one edits his blog posts in advance. The only time it’s reviewed is immediately after an earnings call, when Schwartz runs his entry past the lawyers.

Schwartz also invited the government to step in and set some standards for Internet broadband deployment (or something like that; see Schwartz’s blog for details). In general, Silicon Valley wants the government to stay out of technological affairs. "I’m not interested in having the government regulate technology," he said. But in this case, "It’s a mean to an ends: enhancing this country’s competitiveness" with countries ahead of us in the broadband game.

Some familiar faces in the crowd: Dan Farber, Shel Israel, Lisa Padilla, Lauren Gelman, Drew Clark and others.

Since Dan Farber is here, you can follow the conference’s goings on at ZDNet. (I won’t be able to attend tomorrow’s sessions.)

I’ll post photos tonight. Here are nine photos from the summit.