December 8, 2014

The Goldilocks of Online Collaboration

Goldilocks and the 3 BearsTarget audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamI love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for webinars or virtual classrooms. There is GoToWebinar, of course, but the price point sells me a mega-yacht when all I really want is a very lovely and blue sea capable sailboat. Join.me is the boat I tow to the launch but I needed something that I could take on an around-the-world blue water cruise. I don’t need an ocean liner for that and GoToWebinar starts at oceanliner.

ClickWebinar has been the Goldilocks solution for me.  While GTW starts at a minumum of 100 attendees for $79/month billed annually ($99 for month-by-month), ClickWebinar starts you off with only 25 attendees for only $22.50/month billed annually ($30 for month-to-month). If I need more, I upgrade.

In addition, you can brand ClickWebinar white label, allowing me to make it my own. I don’t know if you know this about me, but I have lived around the world and ran a DC-based business from Berlin, German, for a couple years. Like Join.me, ClickWebinar gets global. It’s been developed abroad and is known for its Simultaneous Chat Translation. Simultaneous Chat Translation allows attendees who are not native English-speakers to engage in the conversation via chat using their own language, automagically-detected, with the understanding that their Spanish, German (and 50 others as it uses Google Translate) will go from their native tongue (where they’re their smartest) to your native tongue (where you have the best comprehension).  The reason why it works is that there are a lot of people who may well comprehend English, for example, but might not feel a little shy about participating in English. It’s a very powerful equalizer, both for Q&A and for mutliligual training and support.

Of course, ClickWebinar also has all the other stuff: destop, browser, or presentaiton-sharing, audio & video conferencing, social media sharing, polling, moderated Q&A and chat, and meeting recording. Like Join.me and GoToWebinar, the littler and bigger, the too hard and too soft, the too small and too big, ClickWebinal also offers mobile support via tablet, Android, and iOS devices.

In a perfect world, I would be able to work from anywhere with absolutely anyone. Thank you, Internet. For me, it’s all about finding my Goldilocks solution, finding the solution that’s just the perfect fit for me.  Until now, I only knew about the dinghy and the yacht. It’s good to know that there are quite a few Enterprise-level solutions for the thing that we digital nomads find ourselves doing more and more: taking all of our meetings online, be it via a quick IM, Skype call, conference call, or full-fledged webinar.

For me, it’s all abou the perfect tool tool for the job. Not too big, not too little, but just right.

November 7, 2013

Roadmap conference: The rise of design culture

Jack-Dorsey
Jack Dorsey, founder of Square, talks user experience at Roadmap (Photo by JD Lasica).

‘Think of technology as a verb, not a noun’ and more wisdom from two days of design geekery

Target audience: User experience designers, entrepreneurs, investors, educators, businesses, marketing professionals, brand managers, Web publishers, journalists.

JD LasicaJust back from my first Roadmap, a two-day conference put on by Gigaom that explored the intersection of technology and design. I came away deeply impressed by the caliber of the conversations on stage and the makeup of the attendees: UX (user experience) specialists, designers, startup founders, venture capitalists, journalists — my kind of crowd!

Here’s a Flickr photo set of the event. And here are a few of the nuggets I scribbled down during the gathering:

Highlights and takeaways from Roadmap’s speakers

• Jack Dorsey, co-founder of Twitter, said his new startup Square runs on two principles: show, don’t tell;and “responsible transparency.” One example of the latter: Whenever there’s a meeting, a staffer is responsible for taking notes and sharing them with the entire team on the company intranet (or whatever startups call it these days). That way, people know what they’ve missed and they can get involved with new initiatives that come up.

• Dorsey waxing eloquent about what we want to “paint” in the world: “It’s not about technology disappearing, or how we design or engineer things, this is what we want to use and we hope it resonates with other people. … To me, a lot of what great engineering is is taking something that’s very complex and breaking it into very simple problems that we can solve in sequence. It’s all about patience.” Continue reading

September 12, 2013

Photos of TechCrunch Disrupt 2013

mark-zuckerberg

JD LasicaIthink this is the seventh year of TechCrunch Disrupt in all its incarnations, and I’ve been to them all. Yesterday I wrote about some new social travel startups making their debut, and today I’m sharing my photos of the event.

Here’s my Flickr set of TechCrunch Disrupt (remember Flickr? I still prefer it to Facebook for sharing photos), and I’ll be adding more later today.

While some of the mainstays of the tech scene — Marissa Mayer, John Doerr, Jeff Weiner — remain the same from year to year, the new founders and startup teams — from startups like Udacity, Lyft and Snapchat — are what give TechCrunch conferences their sizzle. See if you recognize anyone! 

November 1, 2012

Guide to events & conferences in December


A scene from Le Web London this summer. The original Le Web, in Paris, returns next month (Photo by kmeron on Flickr).

Ayelet NoffDecember, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.

This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.

For the full year, see our full Calendar of 2012 social media, tech and marketing conferences.

Continue reading

June 30, 2010

Social Media Marketing 2010 comes to SF

SocialMedia-Marketing
At Social Media Marketing London on June 17, 2010.

JD LasicaAnew social marketing conference makes its U.S. debut next week in San Francisco, and Socialmedia.biz readers get a 10 percent price discount by registering with the code Socialmediajd.

Called Social Media Marketing 2010, the gathering will bring together social media experts such as Brian Solis, Chris Heuer and Sarah Austin to discuss the latest campaigns, techniques and theories for achieving successful campaigns. Join in and follow the conversation on twitter at #smmsf

“Social Media Marketing is an essential event for anyone who’s serious about social media in San Francisco. You can either spend months learning by trial and error, or you can attend this event and learn it all in a day,” said conference organizer Murray Newlands, a UK blogger and director of the agency Influence People.

The consulting group is planning a series of events across the United States this autumn and is kicking things off in San Francisco after an inaugural event that drew a crowd of 200 at the Cavendish Conference Centre in London two weeks ago.

On the agenda: Viral Social Media Campaigns, What Works; The Press Talks: How to get Digital PR for your Company; Insider Look: How Tech Writers Cover Social Media; A/B Testing for Social Media; How to Build Communities for Brands; Social Media Marketing Metrics and Monetizing Social Media. See the program agenda.

Speakers include Chris Heuer, Ben Parr, Richard Jalichandra, David Gelles, Joe Vazquez, Tom Foremski, Kym McNicholas, Jon Swartz, Dan Martell, Jennifer Neeley Lindsay, Hiten Shah, Vinnie Lauria, Aaron Strout, Sarah Austin, Murray Newlands and Marissa Louie.

When: July 8
Where: Hotel Nikko, 222 Mason St., San Francisco
Tickets: $250 (register with code Socialmediajd to get a 10% discount), includes a drink reception.

I plan to attend, hope to see you there. Continue reading

June 14, 2009

Corporate social media workshop in LA June 24

To help corporate social media champions and consultants

Christopher S. RollysonI‘m really excited about presenting the Social Network Roadmap in Los Angeles at the Social Networking Conference, so I won’t pretend to be impartial here.

If you are trying to persuade risk-adverse colleagues or clients to adopt social media more quickly, read on. The roadmap is a suite of management tools that helps users to manage the risks that adopting social networks poses for large organizations. I’ll also share the agenda and ask for your comments.

Continue reading