October 3, 2012

How much traffic is your website really getting?

Google Analytics may be undercounting your visitors, while some sites overcount

Target audience: Website operators, Web publishers, analytics specialists, businesses, nonprofits, educators, blog and website platform providers.

JD LasicaRecently I gave up on HostGator, our unreliable hosting service, and switched over to WPEngine for my two consultancies, Socialmedia.biz and Socialbrite.

Then a funny thing happened. I noticed a disparity between the traffic being reported by Google Analytics and the traffic reported by my new provider.

Not just a little noise in the numbers, but a huge, jaw-dropping disparity of more than 300 percent. Take a look: Continue reading