December 17, 2012

Turn your website into your social media brand HQ


Image by elycefeliz on Flickr

Make your website your communications hub

Target audience: Businesses, brands, developers, marketing professionals, SEO specialists, geeks, general public.

Chris AbrahamAt the end of the day, none of us owns anything we do on Facebook, Twitter, PinterestGoogle Plus. What we do own is our personal properties.

No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the ballroom at the Rosslyn Marriott. Continue reading

July 29, 2011

12 tips on how to approach bloggers

 

David SparkOn July 27 I attended and moderated a panel at the PR Summit in San Francisco. This blog post is a report being submitted for Intertainment Media, makers of the desktop communications and content app KNCTR and the real-time chat translation tool Ortsbo.

Pestering bloggers. It’s a PR rep’s time-honored tradition. A client has something to announce or show off, and PR reps go out of their way to get the attention of bloggers. But what’s the best way to approach them?

At the PR Summit in San Francisco, four bloggers and I tried to answer that very question:

  • Ryan Singel (Wired.com)
  • Jolie O’Dell (Venturebeat)
  • Beth Spotswood (SFGate, Huffington Post, and CBS)
  • Michael Leifer (Guerilla PR)

12 recommendations on the best way to engage bloggers

Here are 12 tips and arguments that came up in the discussion on how to approach bloggers:

1. Keep it short and sweet. Far too many email pitches have endless copy. Ryan Singel was really impressed with a particular five-line pitch. It’s OK if you have more information. Just send it once the blogger expresses interest. Continue reading

March 7, 2009

Where do you fall on the digital impatience scale?

Curtis Sliwa, WABC Radio

Curtis Sliwa, WABC Radio

David SparkThursday night, I was on ABC Radio (Curtis Sliwa Show, WABC — he’s the guy who started the Guardian Angels in NYC) talking about “textual harassment.” To prepare for my on-air appearance, I delved into the subject, interviewing friends, asking them if they had been “textually harassed.” And my assumption was correct. In most cases, SMS harassment was the result of an ex trying to maintain some type of contact with a former partner. That’s a very broad definition as the “ex” — could be someone you just had a single date with or met at a bar.

The textual harassment would manifest itself in a barrage of text messages. And it often came as the result of not getting a response to any form of communication. The person would wait for a response, nothing would come and then they’d send another. And at each “waiting” interval between messages, the time got shorter and shorter until it became zero and the messages just came flooding in.

Here’s the interview. Stream or download (Time 11:30):

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Continue reading