October 25, 2012

11 Google Analytics tricks to use for your website

Guest post by Eugen Oprea

Do you know what is the most common question that I get every day on social media, forums or email?

“How do I get insights about my Google Analytics data?”

People approach me saying that they have had a Google Analytics account for years, but that they look only at page views or the number of visitors they get.

This is wrong. This is so wrong when they have powerful free Web analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors. Continue reading

September 27, 2012

How optimizing my ugly Google+ pic increased free traffic 35%

How a few photo tweaks can improve your click-through rate

Guest post by Cyrus Shepard
Placefull Inc.

Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:

  • Writing compelling title tags 65-75 characters long
  • Descriptive meta descriptions
  • Use of NOODP and NOYDIR meta tags
  • Keyword rich URLs

By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw. Continue reading