August 2, 2010

Social media now firmly entrenched in our lives

Top 10 Sectors by Share of U.S. Internet Time
RANK Category Share of Time

June 2010

Share of Time

June 2009

% Change in

Share of Time

1 Social Networks 22.7% 15.8% 43%
2 Online Games 10.2% 9.3% 10%
3 E-mail 8.3% 11.5% -28%
4 Portals 4.4% 5.5% -19%
5 Instant Messaging 4.0% 4.7% -15%
6 Videos/Movies 3.9% 3.5% 12%
7 Search 3.5% 3.4% 1%
8 Software Manufacturers 3.3% 3.3% 0%
9 Multi-category Entertainment 2.8% 3.0% -7%
10 Classifieds/Auctions 2.7% 2.7% -2%
Other 34.3% 37.3% -8%
Source: The Nielsen Company

New study: 43% annual increase in use of social networks, blogs

JD LasicaOur use of social networking and blogs roared ahead by 43 percent over the past year, according to a report released today by Nielsen Online titled “What Americans Do Online.”

The study indicated that Americans spend one-third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging. We now spend nearly a quarter of our time online on social networking sites and blogs, up from 15.8 percent just a year ago — a hefty 43 percent increase — showing that time spent on sites like Facebook and Twitter is no longer confined to early adopters but is clearly a mainstream activity.

But we knew that, right?

Email is tailing off a bit, except on mobile devices, where it continues to dominate, according to the study.

Interesting study. Does it jibe with the online behavior you’ve been seeing?

A wide collection of free reports

I often hear from business colleagues that they don’t know where to turn to when they want to download and share the latest reports on the state of social media. So I’ll mention here that I’ve pulled together what appears to be the Web’s largest collection of free reports and whitepapers, from dozens of different sources, on our sister site,, as a public service.

See the main Social media reports page. We’ve broken the Reports section into these categories:

Social media/social networking reports
Nonprofit/public interest reports
Media reports
Internet usage reports
Mobile reports

I’ve hired a contractor on odesk to keep these directories up to date, so if you come across additional reports that should be included here, please add a comment either here or on any of the reports pages. Continue reading