May 20, 2013

Does your infographic tell a story?


Make sure you do more than throw numbers at readers

Target audience: Businesses, infographics specialists, marketing professionals, designers.

JD LasicaIlove infographics. And I love storytelling. But rarely do the two meet in any meaningful way.

So I couldn’t resist the chance to share a new infographic from one of’s clients, Charles Schwab. When Schwab hired us to create a series of infographics for the company, we spent considerable time developing a storyboard that was mindful of their brand while conveying a message that was as much about people and behavior instead of just numbers and data.

Charles Schwab’s first infographic, The Road to Retirement (also see their Facebook page), focuses on a simple idea: the power of starting to invest early in life. So we thought it would make an interesting infographic story to start with Julia and Justin, two people in their 20s, and take them through their 40s and 60s. That way, any readers can compare themselves to where these two individuals are at the same age — and then think about their own saving habits. Continue reading