Nike, Sephora, Honda win, McDonald’s not so much

Guest post by MBA in Marketing

The past year has seen some big moments in social media marketing — both wins by brands as well as some major stumbles. As the worldwide social media audience grows, the impact of wins and fails is amplified. Win, and your victory is that much sweeter; fail, and your disgrace will be played out on an extremely large public stage.

Here are the past year’s biggest moments in social media marketing for brands — the good as well as the bad (click on the infographic to see it full size): Continue reading →