Today Boston-based word-of-mouth marketing firm BzzAgent takes the wrapping off a very interesting new venture: BzzScapes.
Here’s my initial impression, after a 20-minute phone call Friday with BzzAgent founder and CEO Dave Balter (pictured at right):
A “brands community” was a long time in coming, and I’m glad to see that BzzAgent has incorporated some of the best feature sets of social media in stirring interest among its 550,000-strong army of volunteer buzzsters. (FastCompany had a good writeup about BzzAgent here.) We’re a brand-addicted nation of Starbucks-sipping, Oakley-wearing, Apple-worshipping, Wii-playing consumers — when we’re not wearing our blogging/citizen journalist/video producer hats — and BuzzAgent is betting that enough of us in Crowdsource Land will want to built virtual altars to express our feel-good mojo about the stuff we love.
