There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.
To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the infographic below. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. Continue reading →
Pinterest, Quora, LinkedIn should be among the tools to take your business to next level
Social media tools are everywhere, but how do you know which ones your startup should focus on? In our work at Socialmedia.biz and Blonde 2.0, we’ve had access to dozens of tools and platforms, but not all social technologies are worth your time and effort.
Here, then, is a list of the top tools your startup should have in place to carry on daily social media activity and maintain a buzz around your product.
Set up a Facebook page
1Every startup should have a Facebook page. Whether you’re a B2C or B2B, a Facebook presence is necessary. In the first few years of this social network, many B2B startups didn’t see the value in using Facebook as a professional platform because they considered it to be a social arena rather than a business platform. This perception is long gone. With almost a billion people, this is a social network whose ubiquitousness cannot be ignored.
Get a Twitter profile
2Twitter is an amazing tool that lets you engage in a personalized manner with your users and potential users. There are many tools that enable you to find your exact target audience on Twitter — e.g., WeFollow and Twtrland — and engage directly with them. Twitter can also allow for real-time customer service between company and customer. Continue reading →
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house.
While “everyone” is on Facebook, social media is no longer a land of tinkerers; it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants, and the rest are passive folks who are mostly lurkers. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. Plus, Zappos is a dyed-in-the-wool customer-service-centric company with an aggressive, visionary founder — someone who has completely rebuilt itself to over-serve its communities. Kudos, but seriously a truly exceptional example.
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is.
And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Most marketing folks not only don’t get PR but they revile it; sadly, this is what social media is, no matter what you call it: public relations, all aspects of it: publicity, of course, but also crisis management! Continue reading →
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent.
I don’t want to compare parenting to social mediacommunity development and management, but I guess I just did. Folks tend to have the zeal of the newly converted when they first adopt social media into their communications, sales, and marketing plan. However, the truth of being a “parent” is that you’re responsible for the welfare of an entitled ingrate for not just the first 18-years but for life — and that can be dispiriting. Unless you love it; unless you’re passionate; unless you pace yourself; and unless you truly bond with your beloved. As I have said before, these are human relationships and as such, they require constant gardening. They say that true beauty exists in the flaws and not in the perfection and this is true as well when it comes to the consistency of your relationship with those with whom you’re connected online. Continue reading →
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach.
Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say.