Afew years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.
According to the State of Inbound report that HubSpot put out this year, “42% of marketers say Facebook is critical or important to their business.” That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right! Continue reading →
December, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.
This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.
There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.
To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the infographic below. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. Continue reading →
Pinterest, Quora, LinkedIn should be among the tools to take your business to next level
Social media tools are everywhere, but how do you know which ones your startup should focus on? In our work at Socialmedia.biz and Blonde 2.0, we’ve had access to dozens of tools and platforms, but not all social technologies are worth your time and effort.
Here, then, is a list of the top tools your startup should have in place to carry on daily social media activity and maintain a buzz around your product.
Set up a Facebook page
1Every startup should have a Facebook page. Whether you’re a B2C or B2B, a Facebook presence is necessary. In the first few years of this social network, many B2B startups didn’t see the value in using Facebook as a professional platform because they considered it to be a social arena rather than a business platform. This perception is long gone. With almost a billion people, this is a social network whose ubiquitousness cannot be ignored.
Get a Twitter profile
2Twitter is an amazing tool that lets you engage in a personalized manner with your users and potential users. There are many tools that enable you to find your exact target audience on Twitter — e.g., WeFollow and Twtrland — and engage directly with them. Twitter can also allow for real-time customer service between company and customer. Continue reading →
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house.
While “everyone” is on Facebook, social media is no longer a land of tinkerers; it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants, and the rest are passive folks who are mostly lurkers. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. Plus, Zappos is a dyed-in-the-wool customer-service-centric company with an aggressive, visionary founder — someone who has completely rebuilt itself to over-serve its communities. Kudos, but seriously a truly exceptional example.
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is.
And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Most marketing folks not only don’t get PR but they revile it; sadly, this is what social media is, no matter what you call it: public relations, all aspects of it: publicity, of course, but also crisis management! Continue reading →