Tag Archives: Business

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March 12, 2013

5 apps that do the marketing work for you

bufferapp
Photo courtesy of noeliamarejo via Creative Commons

Reach a broader audience with the help of these marketing apps

Guest post by Megan Totka

MeganTotkaDeveloping and executing strong marketing campaigns takes a lot of work. In large corporations, entire departments are devoted to this task. For small businesses and sole proprietors, marketing tasks often fall on employees or business owners that wear other hats, too. There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the Internet age presents.

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I can’t advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage. Continue reading →

March 11, 2013

4 rules for successful guerrilla social media marketing

guerrilla-marketing
There are easier, and more effective, ways to do guerrilla marketing (Photo by Sam Beebee).

Build some social media marketing backbone

Chris AbrahamWhen it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in. I hate to be cloying but social media marketing success is 10 percent inspiration and 90 percent perspiration, so get out there and make some noise!

I am not suggesting being rude, but I am suggesting that if you’re not getting a little bit of blowback, you’re not doing it right. I have been speaking to a bunch of social media people recently and they’re super-careful, afraid of offending something they call a “sensibility.” This is the same nervous sycophancy that people have been professing and preaching from the birth of the Internet and from the birth of history. Continue reading →

March 6, 2013

5 business lessons learned from hiring a virtual assistant

Secretary

Ditch the assumptions & consider the client’s needs

Target audience: Marketing professionals, business owners, harried executives.

Shonali BurkeWhen I decided to hire a virtual assistant, I had no idea how much I’d learn from the process.

Here’s the story:

I’ve recently relaunched my business and have very specific areas I want to grow it in. There were a couple of things I realized when I made the decision to dust off my entrepreneurial shoes:

• I needed to have a system with which to track, develop and maintain new business relationships – hence my exhausting search for a small business CRM (customer relationship management) system that would work the way I needed it to. Continue reading →

January 17, 2013

Techniques for working smarter — not harder

Work smarter because no one is impressed with how few hours you slept

Target audience: Businesses, entrepreneurs, startups, general audience.

David SparkBragging that you’ve worked a 16-hour day doesn’t actually increase your bottom line. Success comes from being smart about how you work, which doesn’t necessarily mean you have to forgo sleep and family to be successful.

Much of the advice Eric Ries’ book “The Lean Startup” speaks to working smarter, not harder. At The Lean Startup Conference in San Francisco, we asked attendees how they plan on working smarter, not harder this year. Check out this 1 minute 16 second video to see what they’re going to do. Will you do the same? Continue reading →

November 8, 2012

5 Facebook marketing resources you didn’t know about

Facebook’s secret world of marketing resources

Guest post by Joanna Lord
SEOmoz

Afew years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.

According to the State of Inbound report that HubSpot put out this year, “42% of marketers say Facebook is critical or important to their business.” That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right! Continue reading →

November 1, 2012

Guide to events & conferences in December


A scene from Le Web London this summer. The original Le Web, in Paris, returns next month (Photo by kmeron on Flickr).

Ayelet NoffDecember, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.

This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.

For the full year, see our full Calendar of 2012 social media, tech and marketing conferences.

Continue reading →

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