July 7, 2014

With their content drowning in a sea of social media, brands should look to their users for the rescue

mobilizr

New startup allows brands to reward loyal users for engagement

Ayelet NoffEvery brand on social media wants to find the best way to engage with consumers. But the reality is that with social media constantly evolving it is becoming more and more difficult.

A good example of the effect of the recent changes in social platforms is the Snickers World Cup campaign. Snickers published a photo on Facebook and Twitter simultaneously during a recent World Cup match. While the Twitter photo “blew up” with retweets and comments, the Facebook post generated very low traction again, suggesting that organic reach on Facebook is practically dead. Continue reading

January 29, 2014

Social media may not be 100% free for much longer


Instead of paying for content distribution, look at forming meaningful relationships with your customers for free word-of-mouth advertising.

Rely on supporters’ genuine enthusiasm rather than on paid distribution

Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, social media managers, Web publishers.

Post by Brian Flax

BrianFlaxFacebook and Twitter are well-known social networking sites that businesses can easily use for their social media marketing campaigns. Although services like Facebook Advertising do come at a cost, most features on Facebook are provided free of charge – at least for now. It seems like every other week, we’re seeing a new IPO for a social networking site, meaning companies now have to appease investors and turn a profit, ultimately at the cost of users of the service.

In this article, we’ll take a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. Continue reading