New startup allows brands to reward loyal users for engagement
[author]Every brand on social media wants to find the best way to engage with consumers. But the reality is that with social media constantly evolving it is becoming more and more difficult.
A good example of the effect of the recent changes in social platforms is the Snickers World Cup campaign. Snickers published a photo on Facebook and Twitter simultaneously during a recent World Cup match. While the Twitter photo “blew up” with retweets and comments, the Facebook post generated very low traction again, suggesting that organic reach on Facebook is practically dead. Continue reading