March 18, 2013

Why the client covenant begins early on

Photo courtesy of Matt Peoples (Creative Commons)

How taking direction can lead to business success

Target audience: Marketing professionals, business owners, students, educators.

Shonali BurkeHow highly do you rate the ability to take direction from your clients? As communication strategists, we’re often not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations).

The whole thing about being a team player, and “there is no I in team”… yeah, well, that’s a phrase we all pay lip service to, but I think most of us would rather be leading the team as opposed to letting someone else do it, if we’re really being honest. Continue reading