August 7, 2014

Does your online business community need a moderator or manager?


A manager does a lot more than just moderate online discussions.

Target audience: Business executives, brand managers, marketing professionals, community managers, entrepreneurs, nonprofits, educators, Web publishers.

Post by Andrew Lisa

Andrew-LisaIf part of your social marketing plan is the establishment of an online business community, you may be wondering if you need the help of a moderator or manager. It’s important to understand the difference between the two, what they do and how they can help you.

I’ve been a part of forums both with and without a manager, and there are benefits and drawbacks to both approaches. Continue reading

August 4, 2014

What makes an online community work

Amy Jo Kim

Amy Jo Kim

Why the best social networks must grow organically

Target audience: Community manager, marketing professionals, PR pros, brand managers, entrepreneurs, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamWay back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities.

If you can find a copy, buy one. Everything Amy Jo Kim recommends can be mapped perfectly to Web 2.0 and social network services — namely, her belief that communities need to grow organically and not be rigid, planned, communities. That is, more like London than Paris. Continue reading

October 21, 2013

Grow your online community by offering value

mailchimp-resources

Follow the 80/20 rule and know the difference between self-promotion & providing value

Target audience: Marketing professionals, community managers, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.

By Mackenzie Fogelson
CEO, Mack Solutions

mackenzieBuilding a community around your company is hard work. Just as with SEO, there are no tricks. Nothing you can buy in bulk. There really is no easy way to do it. Even when you’re working with a marketing or advertising agency, you can’t just put in an order for a large community at the drive-thru window and expect it to happen overnight. You’ve got to do the work.

Building community is about building awareness, and that involves a cohesive blend of many crucial components, including SEO, content, and social media marketing.

If you want to effectively use social media to grow your company, then you have to build a community around it. At the heart of building community is sharing and providing something of value. Continue reading