December 16, 2013

5 successful Twitter campaigns by brands


How customer incentives can attract more followers for your business

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Brian Flax

brian-flaxConsumers love free products, services, and incentives, and what better way to advertise to a large audience than by using a free service like Twitter? If your business already has a following, then your work is halfway done. As a business owner, all you have to do now is think of a good customer incentive you can post for your followers.

Don’t fret if you’re just getting started on Twitter; posting customer incentives can be an easy way to attract more followers and some retweets and favorites in the process.

Let’s take a look at some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses.

Walgreens’ free download

1Consumers love it when you can simplify their life in some way, and Walgreens took advantage of this fact in this effective call to action.

By directing followers to a free download that allows them to send photos from their phone to a local Walgreens for printing and pick-up, Walgreens attracted 99 retweets, 53 favorites, and a handful of comments from customers praising the app and sharing their success stories. Best of all, it didn’t cost the company a dime to promote. Continue reading