Share your business’s process and backstory
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” There are two motivations for sharing what’s behind the curtain that I can discern: humble-bragging (hey, look what I can do) and also-ran (hey, look, I can do it too!).
Whatever the motivation, be it thought leadership or surfing the wave, people want to know how you did it. They don’t want to just see the final, edited version; they’re interested in seeing all the struggle, challenge, revisions, and endless iterations it took to finally be ready for opening night. Continue reading