December 12, 2013

Say hello to the power of online communities


A one-minute video explaining Google+ Communities.

5 ways to join or create thriving communities

Target audience: Business executives, entrepreneurs, digital marketers, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers.

Guest post by Rohan Ayyar
E2M Solutions

rohanOnce upon a time, we’d listen to our friends and family as we go about making decisions for a new purchase. We would ask, they would tell us, and we’d then make a decision, having taking those inputs into consideration. While this might still be the norm, the Internet has ushered in a new trend: family and friends aside, we have communities and platforms teeming with people with varying levels of experience, knowledge, and insights on all things under the sun.

As the Internet evolved, small forums mushroomed, and eventually burgeoned into thousands of niche communities. Once concentrated around geeky “interest groups,” these communities have now matured to the point that they can make or break a business. That’s why community management is now a part of a smart content marketing strategy. Continue reading

October 21, 2013

Grow your online community by offering value

mailchimp-resources

Follow the 80/20 rule and know the difference between self-promotion & providing value

Target audience: Marketing professionals, community managers, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.

By Mackenzie Fogelson
CEO, Mack Solutions

mackenzieBuilding a community around your company is hard work. Just as with SEO, there are no tricks. Nothing you can buy in bulk. There really is no easy way to do it. Even when you’re working with a marketing or advertising agency, you can’t just put in an order for a large community at the drive-thru window and expect it to happen overnight. You’ve got to do the work.

Building community is about building awareness, and that involves a cohesive blend of many crucial components, including SEO, content, and social media marketing.

If you want to effectively use social media to grow your company, then you have to build a community around it. At the heart of building community is sharing and providing something of value. Continue reading