Establish brand awareness with a solid content marketing strategy framework
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.
By Stephanie Chang
SEO Consultant, Distilled
Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for your brand or your client’s site.
Why should you care about content marketing?
According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of B2B (business to business) companies are planning to increase their content marketing spending. Knowing that the demand for content marketing is increasing, it’s worth investing resources to start researching and learning more about the opportunities content marketing can bring to a site. Continue reading