February 27, 2014

Add these 6 tools to improve your social workflow

twentyfeet
TwentyFeet is like Google Analytics for social media.

TwentyFeet, Gmail Inbox Checker, WhoTweetedMe & 3 more!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaFor corporation founders like Bob Parsons of GoDaddy, managing social media workflow is paramount to staying in touch with customers and maintaining an existing client base. GoDaddy manages a social media account on Twitter, Facebook, Instagram, Flickr, YouTube, and Pinterest (and, likely, some that I’ve missed). However, if you’re a solopreneur or small business owner, social workflow is just as important as it is to the big leaguers.

I’m not part of a social media marketing agency or huge corporation, but just handling social marketing for my own individual blog requires me to use tools to improve workflow. Keeping up with the daunting aspects of social marketing makes it almost impossible to do anything else. The right apps, extensions, and software, however, have helped me do the work of many by helping me become organized and efficient. Continue reading

October 3, 2013

5 auto-sharing tools to make you more productive

GaggleAMP, dlvr.it, Buffer, Viraltag can be huge time-savers

Target audience: Marketing professionals, businesses, brand managers, PR professionals, SEO specialists, nonprofits, Web publishers.

Guest post by Mary Hiers

Mary-HiersAuto-sharing is an important tool in the social media management toolbox. Having convenient sharing buttons next to your website’s content and blog posts eliminates the friction that can cause people who love a piece of content not to bother sharing it. And when you use social media to make announcements or update followers of your brand, auto-sharing tools make it easier to get the information out there and in front of those who are interested in your products and services so they can consume or share the information with others.

A hypothetical social sharing scenario

Suppose I’m writing blog content for an important new client. It’s not enough to write a well-researched blog post and leave it at that. I need to make sure that as many interested parties as possible see that blog post in hopes they’ll want to learn more.

It’s not easy to find time to post and promote announcements on multiple social media sites, and the client certainly doesn’t have time to do it. That’s where auto-sharing tools come in. Here are a few of the tools and platforms you should consider. Continue reading

May 13, 2013

20 tools to grow your business & get more productive

Triberr

Boomerang, TimeBridge, AwayFind & much more

Shonali BurkeA couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you.

Note that I use Gmail almost exclusively, so if that’s you, you’re in luck. If not, well, you’ll have to see if they work for your particular set-up. Here, then, are 20 tools to help you grow your business, by keeping you efficient, productive and in the know.

Email, contacts and calendar/scheduling tools

1Boomerang for Gmail: I still use and love it. Boomerang is a great way to schedule emails ahead of time so that you can clear your backlog, or take care of responses, but not look like a crazy person who is up all hours of the day and night (even if you are, there’s no need to show it). It works as a Firefox and Chrome plug-in and there’s also a version for Outlook. See the video above for the inside scoop. Continue reading

March 12, 2013

5 apps that do the marketing work for you

bufferapp
Photo courtesy of noeliamarejo via Creative Commons

Reach a broader audience with the help of these marketing apps

Guest post by Megan Totka

MeganTotkaDeveloping and executing strong marketing campaigns takes a lot of work. In large corporations, entire departments are devoted to this task. For small businesses and sole proprietors, marketing tasks often fall on employees or business owners that wear other hats, too. There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the Internet age presents.

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I can’t advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage. Continue reading

November 28, 2012

Lean content marketing: How to do it right


Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica).

5 rules for creating content with social appeal

Target audience: Content marketers, agencies, marketing professionals, businesses, brands, start-ups, nonprofits, social enterprises, educators, journalists.

JD LasicaLast night I attended the first Lean Content Marketing meeup put on by Scoop.it, the content curation platform, at their San Francisco headquarters. About 80 folks, a mix of marketers and entrepreneurs, turned out to hear Leo Widrich, CEO and co-founder of Buffer, offer his five cardinal rules of content marketing.

Content marketing, which my partner David Spark prefers to call brand journalism, is the practice of creating content relevant to your brand to gain greater visibiilty in search results and in social channels. Simply put, if you don’t create content, you can’t be an influencer, and you won’t get people talking about your company, product or service.

Where does lean content marketing come in? We’re a stone’s throw from Silicon Valley, where the conventional wisdom holds that a company that’s lean and product-focused will out-perform one that’s too marketing-centric, Scoop.it’s Arabella Santiago explained. Thus, like lean startup culture, the marketing sector could learn a few things from smaller, nimble means of spreading the word about a great new product — with social media at the top of the list. Blasting out a brand message doesn’t work if the underlying claim or value proposition is bupkis. Continue reading